Best-Selling Miracle-Gro(R) Plant Care Encyclopedia Guides Gardeners of All Levels With Easy-To-Use Tips
06 Maio 2005 - 2:28PM
PR Newswire (US)
Best-Selling Miracle-Gro(R) Plant Care Encyclopedia Guides
Gardeners of All Levels With Easy-To-Use Tips New Book Provides
Comprehensive Care Guidelines MARYSVILLE, Ohio, May 6 /PRNewswire/
-- From the seasoned grower to the casual gardener, the new
Miracle-Gro(R) Encyclopedia of Plant Care provides gardening
enthusiasts of all experience levels with practical advice for
growing more than 3,300 plants. Since its release, the plant care
handbook has been the No. 1 selling gardening book in the U.S.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050506/CLF039 ) "The
lawn and gardening industry has grown substantially over the past
few years, with nearly 85 million households participating in
outdoor landscaping activities," said Rich Sorota, senior vice
president, general manager North America, ScottsMiracle-Gro. "With
such growing interest in gardening, we wanted to give consumers a
complete and practical manual for everyday use." Much of the book's
popularity is due to the comprehensive and unique approach used to
describe not only common plant characteristics, but also the
cultural requirements of each plant. Planting times and techniques,
fertilizer needs, soil preferences, moisture requirements, pruning
needs, and propagation methods are detailed for each plant. "This
guide was designed for first-time gardeners who may be initially
creating their home landscapes, as well as for those individuals
with established landscapes who need to know how to care for their
plants," said Ben Allen, gardening executive editor, Meredith
Publishing. "With a focus on plant care needs, this encyclopedia
delivers the knowledge gardeners need to be successful." Later this
year, a series of four Miracle-Gro "Growing Healthy" titles will be
released, based on the various topics covered in the full
encyclopedia: houseplants; trees and shrubs; vegetables and fruits;
healthy flowers. The encyclopedia, with a retail price of $39.95,
is available nationally at Barnes & Noble and Borders, as well
as independent bookstores. About ScottsMiracle-Gro With more than
$2 billion in worldwide sales and more than 6,000 associates, The
Scotts Miracle-Gro Company, through its wholly-owned subsidiary,
The Scotts Company LLC, is the world's largest marketer of branded
consumer products for lawn and garden care, with products for
professional horticulture as well. The Company's brands are the
most recognized in the industry. In the U.S., the Company's
Scotts(R), Miracle- Gro(R) and Ortho(R) brands are market-leading
in their categories, as is the consumer Roundup(R) brand, which is
marketed in North America and most of Europe exclusively by Scotts
and owned by Monsanto. The Company also owns Smith & Hawken, a
leading brand of garden-inspired products that includes pottery,
watering equipment, gardening tools, outdoor furniture and live
goods. In Europe, Scotts' brands include Weedol(R), Pathclear(R),
Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R)
and Substral(R). For additional information, visit us at
http://www.scotts.com/ .
http://www.newscom.com/cgi-bin/prnh/20050506/CLF039
http://photoarchive.ap.org/ DATASOURCE: Scotts Miracle-Gro Company
CONTACT: Su Lok of The Scotts Miracle-Gro Company, +1-937-578-5169,
or Web site: http://www.scotts.com/
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