German Public Broadcaster SR to Increase Efficiencies Including Shorter Time-to-Air Using SGI InfiniteStorage and Broadcast Syst
06 Setembro 2005 - 11:02AM
PR Newswire (US)
SGI Selected to Implement Phase One of Complete Integrated Digital
Broadcast Workflow MOUNTAIN VIEW, Calif. and MUNICH, Germany, Sept.
6 /PRNewswire-FirstCall/ -- Seeking greater workflow efficiencies
and reduced production costs, Saarlandischer Rundfunk (SR), a
public broadcaster in southwestern Germany, has awarded Silicon
Graphics (NYSE:SGI) the contract for Phase One of its transition to
a complete, integrated digital workflow for TV programming
production and play out and archiving of TV and radio material. To
produce regional news programs and magazine shows as well as
deliver occasional news coverage -- such as the Tour de France --
and other programming for ARD (a cooperative association of German
public broadcasters), SR's facility in Saarbrucken has purchased a
full complement of SGI(R) broadcast servers, online editing storage
and SGI software that optimizes editing for faster time-to-air. The
system, integrated by Silicon Graphics Broadcast Europe, will also
be used to archive the regional news and magazines plus audio from
SR's three radio stations. Trial operation is expected to commence
in July 2006. SR analyzed their workflow and considered how they
would like to work in the future. Their goals included the improved
time-to-air of an all-digital ingest, editing and play out process
and interconnectivity between television and radio materials in an
easily available archive. After considering several other systems
providers and integrators, SR selected SGI. "In addition to having
robust and reliable servers and storage that can expand with our
needs, which will quickly grow, SGI's expertise in integration is
known to be very dependable: their top people are with you all the
way," said Peter Wirtz, head of Technical Department and deputy
director of Administration and Operation, SR. "SGI networked
editing software was a big factor in our decision as well. In the
traditional workflow, there are many annoying wait times because a
lot of the process is sequential. SGI parallelized several steps,
and material can be edited while it is still being ingested and
recorded, and the edited material can start to play out to air
while the rest of the feed is still coming in. This is critical for
streamlined news production editing. And, an archive of both radio
and television news material was essential so that our radio
producers or television magazine producers can efficiently access
each other's materials for repurposing of assets. SGI understood
what we needed, and more importantly, because they are not
strangers to European broadcasting, they understood why we needed
it, and how to make it happen." In June, SR ordered four SGI Media
Server(TM) for Broadcast systems, an SGI(R) InfiniteStorage NAS
system with 22TB total storage for online/editing storage
consisting of three SGI(R) InfiniteStorage TP9700 systems, 27TB of
near-line and tape-based storage managed by SGI(R) Data Migration
Facility (DMF), upgradeable to 65TB in Phase Two, and SGI networked
editing software for efficient video editing workflows to shorten
time-to-air. The SGI hardware and software will integrate with SGT
media management and automation software, a Dalet OpenMedia
newsroom computer system, and six Pinnacle Systems liquid blue
non-linear editing (NLE) systems; an additional six editors are
planned for the second phase. For Phase One, only two Pinnacle NLEs
will be network-attached because prior to the SGI installation, SR
editors used standalone NLEs and VTRs. The remaining four NLEs will
be used for training and testing, especially during the first few
months after initial installation. "SGI is experiencing great
success in Europe because we can point to existing digital
workflows at top broadcasting clients who are extremely satisfied
that we have delivered what we promised: streamlined workflows for
efficient ingest, editing and play-to-air, at speeds never
available before, and rock-solid, scalable storage and networking,"
said Stephan Schindler, general manager, Silicon Graphics Broadcast
Europe. "We also take great pride in integrating our partners'
easy-to-learn and easy-to-use editing and media management systems.
We invite all ARD members and European Union broadcasters to watch
closely and consider how SGI's expertise is painlessly
transitioning southwestern Germany, and broadcasters around the
world." SILICON GRAPHICS | The Source of Innovation and
Discovery(TM) SGI, also known as Silicon Graphics, Inc., is a
leader in high-performance computing, visualization and storage.
SGI's vision is to provide technology that enables the most
significant scientific and creative breakthroughs of the 21st
century. Whether it's sharing images to aid in brain surgery,
finding oil more efficiently, studying global climate, providing
technologies for homeland security and defense or enabling the
transition from analog to digital broadcasting, SGI is dedicated to
addressing the next class of challenges for scientific, engineering
and creative users. With offices worldwide, the company is
headquartered in Mountain View, Calif., and can be found on the Web
at http://www.sgi.com/. NOTE: Silicon Graphics, SGI, the SGI cube
and the SGI logo are registered trademarks and SGI Media Server and
The Source of Innovation and Discovery are trademarks of Silicon
Graphics, Inc., in the United States and/or other countries
worldwide. All other trademarks mentioned herein are the property
of their respective owners. MEDIA CONTACT Lisa Pistacchio
650-933-5683 Milva Naguib +39-3356267644 SGI PR HOTLINE
650-933-7777 SGI PR FACSIMILE 650-933-0283 DATASOURCE: SGI CONTACT:
Lisa Pistacchio, +1-650-933-5683, or , or Milva Naguib,
+39-3356267644, or , or SGI PR HOTLINE, +1-650-933-7777, or SGI PR
FACSIMILE, +1-650-933-0283, all of SGI Web site:
http://www.sgi.com/
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