New and Improved Skoal Bandits(R) to Debut in August 2006
14 Março 2006 - 10:30AM
PR Newswire (US)
GREENWICH, Conn., March 14 /PRNewswire-FirstCall/ -- U.S. Smokeless
Tobacco Company (USSTC) announced today that it will launch new and
improved Skoal Bandits(R) moist smokeless tobacco (MST) pouches.
Replacing the existing Bandits line, the new Skoal Bandits will
come in Mint and Wintergreen flavors and debut at retail on August
14. (Photo: http://www.newscom.com/cgi-bin/prnh/20060314/NYTU025 )
Every can of new and improved Skoal Bandits will contain 20 compact
pouches of premium, high-quality Skoal moist smokeless tobacco. The
new Bandits will feature USSTC's advanced Flavor Flow(TM) pouch
paper and will be more flavorful, moist, and comfortable in the
mouth, providing a more satisfying experience than the original. In
support of the improved product, Skoal Bandits packaging will
receive a facelift as well. For the first time, Bandits cans will
feature a "guaranteed fresh-until" date stamp, embossed metal lids
and sleek, beveled cans. "For years, adult MST consumers have
enjoyed Skoal Bandits as a more convenient, discreet and
easy-to-use MST option," said Eric Fuller, senior brand manager.
"Now, with pouch products enjoying increased popularity among adult
MST consumers, and with millions of adult smokers looking for a
smoke- free tobacco alternative, the time is right to introduce new
and improved Skoal Bandits as a better MST option that fits a
variety of lifestyles." The launch of the new and improved Skoal
Bandits will be supported by a comprehensive advertising campaign
in national magazines, a new age-verified web site, adult sampling
programs, direct mail, eye-catching point-of-sale materials and
10-can pre-packed promotional displays. Like all Skoal products,
the new and improved Skoal Bandits will feature premium 100%
American grown tobacco. U.S. Smokeless Tobacco Company is a
distinctly different tobacco company. Through its subsidiaries, it
is a leading producer and marketer of moist smokeless tobacco
products. The Company's primary brands are Copenhagen, Skoal, Red
Seal and Husky. The Company is the only smokeless tobacco
manufacturer to sign the Smokeless Tobacco Master Settlement
Agreement (STMSA). Under the STMSA, the Company voluntarily adopted
an array of advertising and promotional restrictions and agreed to
pay $100 million towards programs to reduce youth access to tobacco
products and combat youth substance abuse.
http://www.newscom.com/cgi-bin/prnh/20060314/NYTU025
http://photoarchive.ap.org/ DATASOURCE: U.S. Smokeless Tobacco
Company CONTACT: Andrew H. Lee, Media Relations, +1-203-622-3494,
for U.S. Smokeless Tobacco Company
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