SAN DIEGO, March 17 /PRNewswire-FirstCall/ -- PURE Bioscience (OTC:PURE) (BULLETIN BOARD: PURE) today reported financial results for the second quarter and six-month period ended January 31, 2006. For the second quarter the Company reported revenues of $59,442 from continuing operations, as compared with revenues of $50,964 in the second quarter of the prior year. The Company reported a second quarter loss from continuing operations before taxes of ($919,156), or ($0.05) per share, as compared with a loss of ($771,829), or ($0.04) per share in the same period last year. (Logo: http://www.newscom.com/cgi-bin/prnh/20060119/LATH060LOGO ) Revenues from continuing operations for the six-month period were $114,611, as compared with revenues of $76,411 in the same period last year. The Company reported a loss from continuing operations before taxes of ($1,528,690), or ($0.09) per share, compared with a loss of ($1,404,749), or ($0.08) per share, in the prior period. Michael L. Krall, President and CEO, said, "We are making important progress toward the commercialization of our patented silver dihydrogen citrate platform technology as a next generation antimicrobial. We are honing our business development strategy and focusing initially on industrial uses, retail markets, including household and personal care products, as well as pharmaceutical applications for SDC. We look forward to increasing revenues later in 2006." Silver Dihydrogen Citrate Sets New Standards PURE currently sells its first commercialized SDC product, Axen30(R) hard surface disinfectant, to commercial, industrial and consumer markets including restaurants, homes and medical facilities. The hard surface disinfection EPA registration includes a 30 second kill time on standard indicator bacteria, a 24 hour residual kill on standard indicator bacteria, a 2 minute kill time on some resistant strains of bacteria, 10 minute kill time on fungi, 30 second kill time on HIV Type I, and 10 minute kill time on other pathogenic viruses. These claims distinguish the efficacy of PURE's disinfectant from many of the leading commercial and consumer products currently on the market, while maintaining lower toxicity ratings. Based on the EPA toxicity categorization of antimicrobial products that ranges from Category I (high toxicity) down to Category IV, PURE's disinfectant is an EPA Category IV antimicrobial for which precautionary labeling statements are normally not required. This compares with Category II warning statements for most leading brands of disinfectant products. PURE has begun initial sales of SDC concentrate for integration as a preservative or active antimicrobial ingredient in existing third party products. PURE expects to realize revenues not only from raw material sales but also from licensing and/or royalties. Longer-term revenues are expected from the inclusion of SDC as a broad-spectrum antimicrobial for use in pharmaceutical, dental and veterinary products. PURE is initially pursuing approvals through the U.S. Food and Drug Administration (FDA) with its partner Therapeutics, Inc., which is funding and managing the testing and regulatory process for at least two potential FDA regulated SDC-based products. About PURE Bioscience PURE Bioscience (PURE) develops and markets technology-based bioscience products that provide non-toxic solutions to numerous global health challenges. PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials and boric acid-based pesticides, represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety. PURE Bioscience, headquartered in El Cajon, California, (San Diego metropolitan area), was incorporated in 1992. For additional information on PURE Bioscience, visit the Company's website: http://www.purebio.com/. This press release includes statements that may constitute "forward- looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Media Contact: Investor Contact: Jennifer Mitchell, Mentus Terri MacInnis, Bibicoff & Associates, Inc. 858-455-5500 818-379-8500 - Continued - FINANCIAL HIGHLIGHTS CONSOLIDATED STATEMENTS OF OPERATIONS For the Six Months For the Three Months Ended January 31 Ended January 31 2006 2005 2006 2005 Net revenues $114,611 $76,411 $59,442 $50,964 Cost of sales 43,993 21,785 $29,182 14,046 Gross profit 70,619 54,626 30,260 36,918 Selling expenses 241,671 294,387 143,856 201,465 General and administrative expenses 866,723 487,707 571,184 211,314 Research and development 483,508 670,017 234,539 386,760 Total operating costs 1,591,902 1,452,111 949,579 799,539 Loss from operations (1,521,283) (1,397,485) (919,318) (762,621) Other income and (expense): Interest income 1,194 100,822 37 50,411 Interest expense (274) (101,109) (274) (55,661) Other (8,327) (6,977) 399 (3,958) Total other income (expense) (7,407) (7,264) 162 (9,208) Loss from continuing operations (1,528,690) (1,404,749) (919,156) (771,829) Discontinued operations: Income from discontinued operations -- 391,195 -- 241,025 Net loss before taxes (1,528,690) (1,013,554) (919,156) (530,804) Income tax provision -- -- -- -- Net loss after taxes $(1,528,690) $(1,013,554) $(919,156) $(530,804) Net loss per common share, basic and diluted Continuing operations $(0.09) $(0.08) $(0.05) $(0.04) Discontinued operations -- 0.02 -- 0.01 Income tax provision -- -- -- -- Net loss $(0.09) $(0.06) $(0.05) $(0.03) http://www.newscom.com/cgi-bin/prnh/20060119/LATH060LOGO http://photoarchive.ap.org/ DATASOURCE: PURE Bioscience CONTACT: Media, Jennifer Mitchell of Mentus, +1-858-455-5500, , for PURE Bioscience; or Investors, Terri MacInnis of Bibicoff & Associates, Inc., +1-818-379-8500, , both for PURE Bioscience Web site: http://www.purebio.com/

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