Cendant Hotel Group Completes Baymont Inn & Suites Acquisition
07 Abril 2006 - 4:02PM
PR Newswire (US)
PARSIPPANY, N.J., April 7 /PRNewswire/ -- Cendant Hotel Group today
said it has completed the previously announced acquisition of the
Baymont Inn & Suites(R) brand and system of 115 franchised
properties. The acquisition from affiliates of The Blackstone
Group, a private investment firm based in New York, includes
worldwide rights to the Baymont Inn & Suites brand but no real
estate. "We bought Baymont Inn & Suites because of its
strategic importance in the growing midscale lodging segment and
the significant opportunities it presents to grow our businesses,"
said Steven A. Rudnitsky, Cendant Hotel Group chairman and chief
executive officer. Under terms of the transaction, Blackstone will
continue to provide certain reservations support services to
Baymont franchisees on a temporary basis until Cendant Hotel Group
initiates central reservations services for the brand. Current
members of the frequent traveler program serving Baymont will be
enrolled in Cendant Hotel Group's TripRewards(R) loyalty program.
Anthony Berger, Cendant Hotel Group chief operating officer,
announced that the Baymont brand will be led by Keith Pierce, a
24-year hospitality industry veteran who will continue to serve the
company as a group president and president of its Ramada(R),
Wingate Inn(R) and AmeriHost Inn(R) brands. Pierce, who joined
Cendant in 1990, is a graduate of Florida International
University's School of Hotel Administration, Miami. "Keith brings
to this responsibility more than two decades of on-property and
corporate experience in brand marketing, brand operations and brand
management," Berger said. "Most recently, he led the development of
our award-winning Wingate Inn brand and repositioning of our Ramada
brand." Cendant Hotel Group, which will become part of a Cendant
spin-off hospitality company called Wyndham Worldwide later this
year, is one of the world's largest integrated lodging franchise
and management companies with more than 6,400 hotels on six
continents franchised under the Wyndham(R), Ramada(R), Days Inn(R),
Super 8(R), Wingate Inn(R), Howard Johnson(R), Travelodge(R),
Knights Inn(R), Baymont Inn & Suites(R) and AmeriHost Inn(R)
brands. All hotels are owned individually and operated
independently or by a Cendant subsidiary. Cendant Hotel Group's
TripRewards(R) loyalty program is the largest in the industry,
based on the number of participating hotels. Statements about
future results made in this release constitute forward- looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on current
expectations and the current economic environment. Cendant cautions
that these statements are not guarantees of future performance.
Actual results may differ materially from those expressed or
implied in the forward-looking statements. Important assumptions
and other important factors that could cause actual results to
differ materially from those in the forward-looking statements are
specified in Cendant's Form 10-K for the period ended Dec. 31,
2005. DATASOURCE: Cendant Hotel Group CONTACT: Rich Roberts, Vice
President, Communications, Cendant Hotel Group, +1-973-496-0750,
Web site: http://www.cendant.com/
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