Miracle-Gro(R) Organic Choice(R) Product Line Expands With Bone Meal and Blood Meal
19 Maio 2006 - 11:17AM
PR Newswire (US)
100% Natural Products Deliver Superior Organic Performance
MARYSVILLE, Ohio, May 19 /PRNewswire-FirstCall/ -- Today more than
22 million U.S. households practice some form of organic gardening.
As the largest user of organic materials in the production of
garden products in North America, The Scotts Miracle-Gro Company is
expanding its organic product offering with the addition of
Miracle-Gro Organic Choice Blood Meal and Bone Meal. Both products
contain 100 percent organic ingredients, with the Blood Meal
providing an all-organic nitrogen supplement to promote vigorous
growth in flowers and vegetables. The Bone Meal is an all-natural
phosphorus source to promote strong root development in roses and
flower bulbs. The Company also made the proactive decision to use a
non-bovine source for the product formulations, now utilizing
porcine (pork derived materials). "We are committed to providing
consumers with the safest and most effective products in the
gardening industry," said Mark Cushman, North America Research
& Development for ScottsMiracle-Gro. "Our proactive decision to
use a non- bovine source for our Blood and Bone Meal helps assure
consumers they are receiving the safest and highest quality
ingredients in our products." Blood and Bone Meal join the
Miracle-Gro Organic Choice family of products that includes potting
mix, garden soil and garden fertilizer. The Company created the
Miracle-Gro Organic Choice line for those gardeners who seek
organic options, and also expect the same level of performance
associated with the Miracle-Gro name. "For more than 60 years
gardeners have come to trust and rely on Miracle- Gro products to
help them grow healthy and vibrant flowers and vegetables," said
Bob Bernstock, president and chief operating officer for
ScottsMiracle- Gro. "Our Miracle-Gro Organic Choice branded
products provide gardeners with a broad range of organic options,
without sacrificing performance or paying a premium." Miracle-Gro
Organic Choice Blood Meal and Bone Meal are available nationwide at
Lowe's and independent nursery and retail outlets. Suggested retail
price for Blood Meal is $5.49 and $4.99 for Bone Meal. About
ScottsMiracle-Gro With more than $2.3 billion in worldwide sales
and more than 6,000 associates, The Scotts Miracle-Gro Company,
through its wholly-owned subsidiary, The Scotts Company LLC, is the
world's largest marketer of branded consumer products for lawn and
garden care, with products for professional horticulture as well.
The Company's brands are the most recognized in the industry. In
the U.S., the Company's Scotts(R), Miracle-Gro(R) and Ortho(R)
brands are market-leading in their categories, as is the consumer
Roundup(R) brand, which is marketed in North America and most of
Europe exclusively by Scotts and owned by Monsanto. The Company
also owns Smith & Hawken, a leading brand of garden-inspired
products that includes pottery, watering equipment, gardening
tools, outdoor furniture and live goods. Additionally, the Company
owns Scotts LawnService, a provider of residential lawn care, and
Morning Song(R), a leading brand in the wild bird food category. In
Europe, Scotts' brands include Weedol(R), Pathclear(R),
Evergreen(R), Levington(R), Miracle- Gro(R), KB(R), Fertiligene(R)
and Substral(R). For additional information, visit us at
http://www.scotts.com/. DATASOURCE: The Scotts Miracle-Gro Company
CONTACT: Su Lok, The Scotts Miracle-Gro Company, +1-937-578-5169,
Web site: http://www.scotts.com/
Copyright