WHAT: Sony Pictures Entertainment (SPE) will be participating jointly with ClearStory Systems in the Entertainment Technology Alliance Expo, New York. The session will focus on Sony Pictures Entertainment (SPE) enterprise digital asset management solution for moving and sharing digital dailies and marketing content with post, print, and finishing houses. Two Sony panelists will discuss how SPE's DAM system has saved hundreds of thousands of dollars for a single syndicated program. In addition, they will show how service-oriented architecture (SOA) DAM software helped SPE deploy a number of enterprise-wide solutions that enable the full utilization, re-purposing, and monetization of their high-value digital assets to create business agility and a high return on investment. WHO: Sony Pictures Entertainment presenters include Donald Wong, Vice President of Digital Media Technologies and head of the Digital Media Initiative program, and Ben Masek, Director of the Digital Media Initiative program. Since its inception 3 years ago, Digital Media Initiative (DMI) has become an enabling force in transitioning SPE into the digital media age across all SPE lines of business. Serving internal customers in motion pictures, home entertainment, television, and product fulfillment, DMI is also responsible for facilitating the re-use and sharing of digital assets to enable SPE to more effectively anticipate and respond to market trends. WHEN: Wednesday, June 28, 2006, 10:00 a.m. WHERE: Entertainment Technology Alliance, in cooperation with C3Expo at the Jacob Javits Center, New York, NY. FOR MORE INFORMATION PLEASE VISIT: http://securemc.com/sites/folder25010/index.cfm?id=4434&fuseaction=browse&page id=22 CONTACTS: ClearStory Systems Ripple Effect Communications Susan Worthy Valerie Harding (Media) Tel: (508) 870-4225 (617) 536-8887 DATASOURCE: ClearStory Systems CONTACT: Susan Worthy of ClearStory Systems, +1-508-870-4225, ; or Media, Valerie Harding of Ripple Effect Communications, +1-617-536-8887, , for ClearStory Systems Web site: http://www.clearstorysystems.com/

Copyright