The JetBlue Card From American Express Gives Cardmembers 'Continuously Extending' TrueBlue Points
17 Agosto 2006 - 12:47PM
PR Newswire (US)
- Use The Card and Never Worry About Point Expiration Dates - NEW
YORK, Aug. 17 /PRNewswire-FirstCall/ -- American Express and
JetBlue Airways (NASDAQ:JBLU) today announced a new enhancement for
JetBlue's TrueBlue(R) members who use the JetBlue Card from
American Express. Effective immediately, Cardmembers can
automatically extend the life of their TrueBlue points by 12 months
each time they purchase as little as $200 on their JetBlue Card or
by using the JetBlue Card to purchase JetBlue travel, before
current points expire. "In listening to JetBlue's TrueBlue members,
they told us the opportunity to extend the life of their TrueBlue
points would significantly increase the value of the program," said
Andrea Spiegel, Vice President of Sales and Marketing for JetBlue
Airways. "We decided the perfect way to enhance the program was to
offer this exclusive benefit as part of our partnership with
American Express. All JetBlue Cardmembers now have total control
over the life of their TrueBlue points." Launched in July last
year, the JetBlue Card from American Express allows Cardmembers to
earn Award Dollars that can be automatically transferred to a
Cardmember's TrueBlue account and then redeemed for award flights
on JetBlue. Now, in addition to providing consumers a way to earn
TrueBlue points when they are not flying, the Card makes it
possible for consumers to accrue points without worrying about
point expiration dates. Currently, only JetBlue Cardmembers have
the ability to extend TrueBlue point expiration dates. "We're
delighted to launch this free, built-in feature for our JetBlue
Cardmembers," said Judy Teeven, Vice President, Strategic Alliances
and Cobrands for American Express. "As a thank you for being loyal
customers, we've also automatically extended the expiration date of
every single JetBlue Cardmembers' TrueBlue points through August 16
2007." About The JetBlue Card from American Express JetBlue
Cardmembers earn Award Dollars on virtually every dollar they spend
on the Card and double Award Dollars on JetBlue flight purchases
and other select categories, including restaurants, sporting
events, and movie theater purchases. Through the Card, Cardmembers
earn one TrueBlue point for every 200 Award Dollars and can redeem
100 TrueBlue points (20,000 Award Dollars) for one award flight on
JetBlue. Award Dollars earned on the JetBlue Card are automatically
converted to TrueBlue points and regularly transferred to a
Cardmember's TrueBlue account. JetBlue Card benefits include: -
5,000 Award Dollars (equals 25 TrueBlue points) with the first
purchase on the Card - Three Card designs for Cardmembers to choose
from when they apply online: Mosaic, Harlequin and Bubbles --
inspired by the JetBlue airplane tailfins - One Award Dollar for
every eligible dollar spent on the Card - Double Award Dollars for
JetBlue flight purchases, gym memberships, restaurants and movie
theater purchases, sporting events, performing arts and golf greens
fees(1) - No caps on the amount of Award Dollars Cardmembers can
earn - Automatic enrollment in JetBlue's TrueBlue program - A $40
annual fee and fee-free additional Cards - Retail and travel
protections such as Buyer's Assurance,(2) Purchase Protection,(3)
Car Rental Loss and Damage Insurance,(4) Travel Accident
Insurance(5), ability to Pay-Over-Time, Emergency Card Replacement,
and 24-hour Customer Service Recent JetBlue News Members of
JetBlue's TrueBlue(R) Flight Gratitude program will soon have 47
reasons to love JetBlue. JetBlue will expand its route network to
47 cities this year, including new service from New York to
Bermuda; Pittsburgh, PA; Jacksonville, FL; Charlotte and
Raleigh/Durham/Chapel Hill, NC; Portland, ME; and Richmond, VA.
Service to Houston begins September 7, and service to Aruba will
begin September 15. JetBlue offers more flights between New York
and Florida than any other airline. TrueBlue members now enjoy
TruePasses, so TrueBlue members can redeem half of their TrueBlue
award at a time. About American Express and JetBlue Airways JetBlue
and American Express have enjoyed a strong partnership since
JetBlue's launch in 2000. In December 2004, American Express added
JetBlue to its Membership Rewards(R) program enabling enrolled
Cardmembers to transfer points directly into the TrueBlue(R)
program for travel with the airline. The partnership between
JetBlue's TrueBlue flight gratitude program and the Membership
Rewards program exceeded the one-year goal within the first three
months. In July 2005, both companies announced an extension of
their partnership launching a co-brand credit card, the JetBlue
Card from American Express. The Card provides consumers the only
way to earn TrueBlue Award Dollars outside of flying. To learn more
about the JetBlue Card from American Express, or to apply, visit
http://www.jetbluecard.com/ or call 1-877-2JETBLUE. American
Express Company (http://www.americanexpress.com/) is a leading
global payments, network and travel company founded in 1850. About
JetBlue Airways In the six years since its launch, JetBlue Airways
has focused on creating a new airline category -- an airline that
offers value, service and style. Based out of New York City, the
low-cost carrier currently serves 41 destinations with more than
470 flights daily. Onboard JetBlue, customers enjoy roomy leather
seats and 36 channels of free DIRECTV(r) programming (a), the most
live TV available on any airline. On flights longer than two hours,
a selection of first-run movies and bonus features from FOX
InFlight(TM) is also available. JetBlue offers customers generous
brand name snacks and beverages, including freshly brewed Dunkin'
Donuts coffee, and delicious wines selected by the airline's Low
Fare Sommelier, Josh Wesson from Best Cellars. On overnight flights
from the West, the airline now offers Shut-Eye Service, with a
Shut-Eye Kit(TM) designed exclusively for JetBlue by Bliss Spa and
other special amenities including a "good morning" hot towel
service. With JetBlue, all seats are assigned, all travel is
ticketless, all fares are one-way, and an overnight stay is never
required. For information or reservations call 1- 800-JETBLUE
(1-800-538-2583) or visit http://www.jetblue.com/. (a) DIRECTV(r)
service is not available on flights to/from Bermuda, Puerto Rico or
the Dominican Republic; however, where applicable FOX InFlight is
offered complimentary on these routes. FOX InFlight is a trademark
of Twentieth Century Fox Film Corporation. JetBlue's in-flight
entertainment is powered by LiveTV, a wholly owned subsidiary of
JetBlue. 1. You will accrue one (1) bonus Award Dollar [for a total
of two (2) Award Dollars] for each US dollar of eligible spending
charged on your Card account for JetBlue flight purchases,
purchases at restaurants and movie theatres, purchases of gym
memberships, tickets for sporting events sold by the event venue,
theatre or an authorized agent, and golf course greens fees
directly billed ("Double Award Dollar Purchases"). 2. Underwritten
by AMEX Assurance Company, Administrative Office, Green Bay, WI.
Coverage is subject to the Terms, Conditions, and Exclusions of
Policy AX0951. See Description of Coverage for full details. 3.
Underwritten by AMEX Assurance Company, Administrative Office,
Green Bay, WI. Coverage is subject to the Terms, Conditions, and
Exclusions of Policy AX0953. See Description of Coverage for full
details. 4. Underwritten by AMEX Assurance Company, Administrative
Office, Green Bay, WI. Coverage is subject to the Terms,
Conditions, and Exclusions of Policy AX0925. See Description of
Coverage for full details. 5. Underwritten by AMEX Assurance
Company, Administrative Office, De Pere, WI. Coverage is determined
by the terms, conditions, and exclusions of Policy AX0948 and is
subject to change with notice. This document does not supplement or
replace the Policy. DATASOURCE: American Express CONTACT: Rosa
Alfonso of American Express, +1-212-640-1712, ; or Corporate
Communications, JetBlue Airways, +1-718-709-3089, Web site:
http://www.americanexpress.com/ http://www.jetblue.com/
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