Alcatel-Lucent Announces New Visual Identity
01 Dezembro 2006 - 5:31AM
PR Newswire (US)
PARIS, December 1 /PRNewswire-FirstCall/ -- Alcatel-Lucent
(Euronext Paris and NYSE: ALU) today unveiled the new brand mark
that will represent the world's largest communications supplier.
The new brand mark visually signifies the two organizations flowing
into each other, demonstrates an embrace of the respective cultures
and symbolizes the company's vision of enriching people's lives by
transforming the way the world communicates. The company's new logo
is a stylized version of an infinity symbol that looks as if it
were drawn by hand. Embedded within the symbol is an A and an L. It
is both fluid and infinite. The signature color of the new logo is
purple, a bold color that symbolizes ambition and is also
associated with creativity, wisdom and dignity. "Our new logo
represents the endless possibilities for the future and our
commitment to being a strong and enduring ally for our customers
around the world," said Patricia Russo, Chief Executive Officer of
Alcatel-Lucent. "The combined name of Alcatel-Lucent will enable us
to capitalize on the strong brand equity that both companies
enjoy," said Serge Tchuruk, Chairman of the Board of
Alcatel-Lucent. "In addition, the combined name of Alcatel-Lucent
sends a message to our customers that the combined company will
provide continuity as well as dynamism," added Serge Tchuruk. A
press conference will be held today at 1 p.m. CET, in Paris,
France, and will be available via a simultaneous audio Web cast at:
http://www1.alcatel-lucent.com/conferences/day1/ About
Alcatel-Lucent Alcatel-Lucent (Euronext Paris and NYSE: ALU)
provides solutions that enable service providers, enterprises and
governments worldwide, to deliver voice, data and video
communication services to end-users. As a leader in fixed, mobile
and converged broadband networking, IP technologies, applications,
and services, Alcatel-Lucent offers the end-to-end solutions that
enable compelling communications services for people at home, at
work and on the move. With 79,000 employees and operations in more
than 130 countries, Alcatel-Lucent is a local partner with global
reach. The company has the most experienced global services team in
the industry, and one of the largest research, technology and
innovation organizations in the telecommunications industry.
Alcatel-Lucent achieved proforma combined revenues of Euro 18.6
billion in 2005, and is incorporated in France, with executive
offices located in Paris. Alcatel-Lucent Press Contacts Regine
Coqueran Tel :+33-(0)1-40-76-49-24 Alcatel-Lucent Investor
Relations Pascal Bantegnie Tel :+33-(0)1-40-76-52-20, DATASOURCE:
Alcatel CONTACT: Alcatel-Lucent Press Contacts, Regine Coqueran,
Tel :+33-(0)1-40-76-49-24 , , Alcatel-Lucent Investor Relations,
Pascal Bantegnie, Tel :+33-(0)1-40-76-52-20,
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