Purple Sets up for the Future FORT LAUDERDALE, Fla., April 8 /PRNewswire-FirstCall/ -- Purple Beverage Company, Inc. (Pink Sheets: PPBV), today announced that it has re-evaluated its marketing strategy based on current economic issues and its own financial resources. (Logo: http://www.newscom.com/cgi-bin/prnh/20090408/NY96077LOGO ) With retailers cutting back on orders, our revenues have declined significantly. As a result, Purple made the decision that it will be more cost effective to outsource many of its operating needs and reduce its full time work force. "We knew we had to move to a leaner and meaner profile," said Ted Farnsworth, CEO of Purple Beverage Company. "It was very tough to get through, but now, Purple is in the process of repositioning and realigning. We anticipate moving forward with our antioxidant beverage and are also looking forward to adding line extensions that we feel will be well received by consumers, despite these recessionary times." A growing demand for nutraceutical supplements will drive demand for Purple. "From day one," says Farnsworth, "we recognized a niche to fill. We've done a lot of sampling at the retail level and by and large, we find that there's much positive feedback from health-minded consumers." Introduced in late 2007, Purple is a unique and tasty blend of seven antioxidant-rich fruits, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are blended into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink, as part of a healthy fruit smoothie or as a mixer for cocktails. Purple has been featured in such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV's "The View." Purple can be ordered online from GNC at http://www.gnc.com/ and can be found at fine retailers. For more information, visit http://www.drinkpurple.com/. Cautionary Statement Regarding Forward-Looking Statements Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company's website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing. http://www.newscom.com/cgi-bin/prnh/20090408/NY96077 http://photoarchive.ap.org/ DATASOURCE: Purple Beverage Company, Inc. CONTACT: Purple Beverage Company Media Relations Department, +1-954-462-8382 Extension 202 Web Site: http://www.drinkpurple.com/

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