TORONTO, Aug. 7 /PRNewswire-FirstCall/ -- BMO Capital Markets, the investment and corporate banking arm of BMO Financial Group (TSX, NYSE: BMO), has introduced two-dimensional (2D) barcodes in select versions of its weekly advertisements. Using the camera on their mobile phone or PDA, readers of The Wall Street Journal can use a special free application to photograph an ad's barcode, which then activates the device's browser and links directly to a customized page on the BMO Capital Markets website. The barcodes, known as EZcodes, are expected to grow in popularity for their ability to engage a targeted audience instantly with an advertisement's interactive message. "Our clients are increasingly on the go," said Rick Kuwayti, Head of Marketing for BMO Capital Markets. "This innovative technology gives advertising a much more powerful punch by putting valuable information into the hands of a growing segment of mobile users at precisely the moment they want it." The first BMO Capital Markets ad to utilize the 2D barcode technology appears on the front page of the Money Investing section of today's Wall Street Journal. Titled "Good Health," the ad highlights the firm's ninth annual Focus on Healthcare Conference which took place in New York this week. Readers who photograph the 2D barcode will be linked to the conference archive web page, which contains webcast presentations, research reports and marketing materials on the more than 75 companies that presented during the event. How to Use 2D Barcode Technology on Your Mobile Device 1. Go to http://www.getscanlife.com/ to download a free application. 2. Use the application to take a photo of the 2D barcode in the ad. 3. Data imbedded in the barcode will automatically direct your mobile browser to the BMO Capital Markets landing page at http://www.bmocm.com/healthcare 4. For further information about using the 2D barcode technology visit, http://www.bmocm.com/scanlife About BMO Capital Markets BMO Capital Markets is a leading full-service North American financial services provider, with over 2,400 employees operating in 14 North American offices and 26 worldwide, offering corporate, institutional and government clients access to a complete range of investment and corporate banking products and services. BMO Capital Markets is a member of BMO Financial Group (TSX, NYSE: BMO), one of the largest diversified financial services providers in North America with US$362 billion total assets and 37,000 employees as at April 30, 2009. /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca/. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca/. Images are free to accredited members of the media/ DATASOURCE: BMO Capital Markets CONTACT: Media Contacts: Kim Hanson, Toronto, , (416) 867-3996; Holly Holt, New York, , (212) 885-4153; Internet: http://www.bmocm.com/

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