LUMBY, BC, Aug. 25 /PRNewswire-FirstCall/ -- avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced that their media test week launched on August 24th , 2009 with the 120/60 Spot DRTV - Direct Response Television Campaign. The DRTV campaign for the Neuroskin(R) Psoriasis Relief can be seen via a nationwide media campaign on a number of leading nationwide cable networks. "Neuroskin(R) Psoriasis Relief DRTV commercials are in infomercial format and began running yesterday," announced Lorie Campbell-Farley, President and COO of avVaa World Health Care Products, Inc. Neuroskin(R) Psoriasis Relief by avVaa World Health Care Products, Inc. have one 60 second and two 120 second spot DRTV commercials that will be shown 42 times this week on 7 cable channels. "These 7 channels were chosen as a result of the market research by industry experts at Koeppel Direct, our media buying agency," explained Mrs. Campbell-Farley. "With approximately 450 million subscribers to these channels, we expect maximum viewership and a very strong response." Neuroskin(R) Psoriasis Relief DRTV commercials will be seen nationwide on the following channels: 60 second spot - BBC America, DIY, and Style, a combined total of 171 million subscribers. 120 second spot - American Movie Classics, Hallmark Movies, VH1 Classic, and Women's Entertainment TV for a combined total of 279 Million subscribers. The DRTV Infomercials may be previewed on the following websites: http://www.myneuroskin.com/60_second_spot.html http://www.myneuroskin.com/120_hardsell_spot.html http://www.myneuroskin.com/120_softsell_spot.html The DRTV spots will encourage customers to purchase Neuroskin(R) Psoriasis Relief by phone, or online at http://www.myneuroskin.com/. "The launch of our Neuroskin(R) Psoriasis Relief by avVaa World Health Care DRTV commercials is just one of the first steps we are taking to expand the influence of avVaa World Health Care Products, Inc. We are on a methodical and diligent path toward making Neuroskin(R) Psoriasis Relief a household name. Our strong progress will be apparent over the next few quarters, and we look forward to sharing our successes, especially the early success of the DRTV launch week," concluded Mrs. Campbell-Farley. About avVaa World Health Care Products avVaa World Health Care Products is a global biotechnology company that specializes in effective, all natural, therapeutic skin care products that improve quality of life and well being for consumers. avVaa's patented European skin care formulas are scientifically registered, FDA-Compliant, and were developed to relieve and treat the symptoms of common skin ailments, including eczema, psoriasis and acne. avVaa is poised to manufacture and market its OTC Neuroskin(R)) line of skin care products through mass, food and drug channels in the United States and globally. The Company's secondary line of equine and pet care related products are already being distributed throughout all of Canada. For more information, visit: http://www.avvaa.com/. Safe Harbor: Statements contained in this press release that are not based upon current or historical fact are forward looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of avVaa World Health Care Products, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain, and successfully complete projects, the availability of technical personnel, changes in technology, and competition. DATASOURCE: avVaa World Health Care Products CONTACT: CONTACT: avVaa World Health Care Products: Jack Farley, Chairman/CEO, ; Lorie Campbell-Farley, President/COO, ; Investor Relations: Merle Goertz (West Coast), )CONTACT: avVaa World Health Care Products: Jack Farley, Chairman/CEO, ; Lorie Campbell-Farley, President/COO, (604) 688-2349

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