avVaa World Health Care Products, Inc. Launches DRTV-Direct Response Television Campaign for Neuroskin(R) Psoriasis Relief To Ov
25 Agosto 2009 - 8:50AM
PR Newswire (US)
LUMBY, BC, Aug. 25 /PRNewswire-FirstCall/ -- avVaa World Health
Care Products Inc. (Pink Sheets: AVVH), a global biotechnology
company, manufacturer and distributor of nationally branded
therapeutic, natural skin and health care products, announced that
their media test week launched on August 24th , 2009 with the
120/60 Spot DRTV - Direct Response Television Campaign. The DRTV
campaign for the Neuroskin(R) Psoriasis Relief can be seen via a
nationwide media campaign on a number of leading nationwide cable
networks. "Neuroskin(R) Psoriasis Relief DRTV commercials are in
infomercial format and began running yesterday," announced Lorie
Campbell-Farley, President and COO of avVaa World Health Care
Products, Inc. Neuroskin(R) Psoriasis Relief by avVaa World Health
Care Products, Inc. have one 60 second and two 120 second spot DRTV
commercials that will be shown 42 times this week on 7 cable
channels. "These 7 channels were chosen as a result of the market
research by industry experts at Koeppel Direct, our media buying
agency," explained Mrs. Campbell-Farley. "With approximately 450
million subscribers to these channels, we expect maximum viewership
and a very strong response." Neuroskin(R) Psoriasis Relief DRTV
commercials will be seen nationwide on the following channels: 60
second spot - BBC America, DIY, and Style, a combined total of 171
million subscribers. 120 second spot - American Movie Classics,
Hallmark Movies, VH1 Classic, and Women's Entertainment TV for a
combined total of 279 Million subscribers. The DRTV Infomercials
may be previewed on the following websites:
http://www.myneuroskin.com/60_second_spot.html
http://www.myneuroskin.com/120_hardsell_spot.html
http://www.myneuroskin.com/120_softsell_spot.html The DRTV spots
will encourage customers to purchase Neuroskin(R) Psoriasis Relief
by phone, or online at http://www.myneuroskin.com/. "The launch of
our Neuroskin(R) Psoriasis Relief by avVaa World Health Care DRTV
commercials is just one of the first steps we are taking to expand
the influence of avVaa World Health Care Products, Inc. We are on a
methodical and diligent path toward making Neuroskin(R) Psoriasis
Relief a household name. Our strong progress will be apparent over
the next few quarters, and we look forward to sharing our
successes, especially the early success of the DRTV launch week,"
concluded Mrs. Campbell-Farley. About avVaa World Health Care
Products avVaa World Health Care Products is a global biotechnology
company that specializes in effective, all natural, therapeutic
skin care products that improve quality of life and well being for
consumers. avVaa's patented European skin care formulas are
scientifically registered, FDA-Compliant, and were developed to
relieve and treat the symptoms of common skin ailments, including
eczema, psoriasis and acne. avVaa is poised to manufacture and
market its OTC Neuroskin(R)) line of skin care products through
mass, food and drug channels in the United States and globally. The
Company's secondary line of equine and pet care related products
are already being distributed throughout all of Canada. For more
information, visit: http://www.avvaa.com/. Safe Harbor: Statements
contained in this press release that are not based upon current or
historical fact are forward looking in nature. Such forward-looking
statements are subject to risks and uncertainties, which could
cause actual results to differ materially from estimated results.
Management cautions that all statements as to future results of
operations are necessarily subject to risks, uncertainties, and
events that may be beyond the control of avVaa World Health Care
Products, Inc. and no assurance can be given that such results will
be achieved. Potential risks and uncertainties include but are not
limited to the ability to procure, properly price, retain, and
successfully complete projects, the availability of technical
personnel, changes in technology, and competition. DATASOURCE:
avVaa World Health Care Products CONTACT: CONTACT: avVaa World
Health Care Products: Jack Farley, Chairman/CEO, ; Lorie
Campbell-Farley, President/COO, ; Investor Relations: Merle Goertz
(West Coast), )CONTACT: avVaa World Health Care Products: Jack
Farley, Chairman/CEO, ; Lorie Campbell-Farley, President/COO, (604)
688-2349
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