Harris Bank Extends 'We're Here to Help' Message With New Campaign
08 Setembro 2009 - 10:30AM
PR Newswire (US)
Advertising from Element 79 Highlights Harris' Continued Dedication
to Customer Service CHICAGO, Sept. 8 /PRNewswire/ -- Harris Bank
revealed today the next generation of the bank's highly successful
"We're Here to Help" campaign by Chicago agency Element 79. The
television advertising continues to illustrate the ways that Harris
offers "unexpected help," and introduces new situations in which
Harris provides help through much-appreciated unexpected guidance.
The campaign includes four new 30-second television spots, print,
digital and outdoor advertising throughout Chicago, Milwaukee and
Indianapolis, including the wrapping of Metro and CTA cars in
Chicago. "The 'We're Here to Help' message continues to be a
cornerstone of the Harris spirit, and the new creative is a great
illustration of our mission," said Justine Fedak, Chief Marketing
Officer at Harris. "The new ads' clever take on 'help' really
captures our dedication to continuously delivering better and
better customer service. And we know that this is definitely a time
when our customers value proactive recommendations and help. " The
new television spots feature everyday individuals in vulnerable
situations when they encounter a Harris Bank sign that guides them
at precisely the right moment. In one spot, for instance, a woman
looks befuddled as she receives a text message reading, "c u after
practice, HAK!" Her expression soon changes to reveal her joy
however, when she looks up and sees a billboard that says "HAK =
Hugs & Kisses." A locally relevant ad takes place at a Chicago
Bulls game, where a distracted spectator is given a "heads up" via
scrolling digital billboard, just in time to catch a t-shirt
catapulted his direction by the much-loved Bulls mascot Benny the
Bull. "'We're Here to Help' is more than just a slogan," said Alan
Spindle, Creative Director at Element 79. "It's a quality that has
for many years been embodied in everything Harris Bank does, and
the Bank's recent honor from J.D. Power and Associates for Customer
Satisfaction only further supports that. "Highest Customer
Satisfaction with Retail Banking in the Midwest Region in a Tie."
With each iteration of this theme, we strove to convey that Harris
is always there for its customers, and in ways you wouldn't
typically expect from your bank." About Harris Bank Harris Bank is
an integrated financial service organization providing more than
1.2 million personal, business and corporate clients with banking,
lending, investing and wealth management solutions. The
organization is a member of the BMO Financial Group (NYSE, TSX:
BMO), which also provides corporate and investment banking services
in the U.S. under the BMO Capital Markets name. About Element 79
Founded in 2001, Element 79 is a part of Omnicom Group, Inc. A
streamlined, highly efficient advertising agency, Element 79
creates business building brand idea platforms for its clients.
Specializing in executing these ideas in both the digital/online
arena and via traditional media, Element 79 is fully committed to
helping its clients win by providing better creative solutions in a
simpler, faster fashion. Clients include Alberto Culver, American
Family Insurance, Amway, Central DuPage Hospital, Children's
Memorial Hospital, Celebrity Cruises, ConAgra Foods, Harris Bank,
Leap Wireless, Redbox and Supercuts. For more information, please
visit http://www.element79.com/ Harris received the highest
numerical score in a tie among retail banks in the Midwest (IL, OH,
IN, MO, WI, MN, MI, IA) region in the proprietary J.D. Power and
Associates 2009 Retail Banking Satisfaction Study(SM). Study based
on a total of 28,570 responses measuring 21 providers in the region
and measures opinions of consumers with their primary banking
provider. Proprietary study results are based on experiences and
perceptions of consumers surveyed in January 2009. Your experiences
may vary. Visit jdpower.com. DATASOURCE: Harris Bank CONTACT: Jim
Kappel of Harris Bank, +1-312-461-2478, ; or Leah Barrett of
Element 79, +1-312-233-8254, Web Site: http://www.element79.com/
http://www.harrisbank.com/
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