CisionPoint Public Relations Management Software to Provide Premium Content Monitoring From LexisNexis
20 Outubro 2009 - 11:00AM
PR Newswire (US)
CHICAGO, NEW YORK and LONDON, Oct. 20 /PRNewswire/ -- Cision, the
leading provider of media research, distribution, monitoring and
analysis services to the public relations industry and other
communicators, and LexisNexis®, a leading global provider of
content-enabled workflow solutions, today announced a strategic
alliance that will provide targeted domestic and international news
content from LexisNexis to Cision clients. Scheduled for release
later this year, the award-winning CisionPoint PR software platform
will give Cision customers worldwide access to an extensive archive
of LexisNexis content to monitor and analyze their news coverage.
Cision's clients will be able to search the LexisNexis content
database, receive alerts as new content is posted, and quickly
understand what's being said about their organization, brands and
competitors or virtually any topic across the globe through
CisionPoint's online language translation tool. "This alliance
brings public relations professionals the best of both worlds,
providing them with a more efficient end-to-end solution," said
Ethan Eisner, vice president of Corporate Markets at LexisNexis.
"It will enable LexisNexis and Cision to strengthen our collective
position as content-enabled workflow providers in the public
relations space." "This is a perfect match between two industry
leaders," said Hans Gieskes, president and chief executive officer
of Cision and former CEO of the LexisNexis Group. "Integrating
best-in-class LexisNexis content with CisionPoint will deliver
tremendous additional value to our customers, whose competitive
edge relies upon their access to the best and most up-to-date media
information." Through the CisionPoint dashboard, clients will be
able to search the LexisNexis content database for recent articles
written by a specific journalist. They can also access
outlet-related information such as audience impressions and market
data. The Cision and LexisNexis alliance will augment existing
monitoring capabilities within CisionPoint, an integrated,
on-demand services platform that supports public relations
professionals across the four phases of the communications cycle -
plan, connect, monitor and analyze. Cision currently monitors
millions of print publications, television and radio programs,
websites and blogs in North America, and covers 200 additional
countries and territories through its International Monitoring
service. About LexisNexis LexisNexis® (http://www.lexisnexis.com/)
is a leading global provider of content-enabled workflow solutions
designed specifically for professionals in the legal, risk
management, corporate, government, law enforcement, accounting and
academic markets. LexisNexis originally pioneered online
information with its Lexis® and Nexis® services. A member of Reed
Elsevier [NYSE: ENL; NYSE: RUK] (http://www.reedelsevier.com/),
LexisNexis serves customers in more than 100 countries with 18,000
employees worldwide. About Cision Cision (http://www.cision.com/)
empowers businesses to make better decisions and improve
performance through its CisionPoint software solutions for
corporate communication and PR professionals. CisionPoint was named
the 2009 CODiE Award winner for Best Online News Service by the
Software and Information Industry Association (SIIA). Powered by
local experts with global reach, Cision delivers relevant media
information, targeted distribution, media monitoring, and precise
media analysis. Cision has offices in Europe, North America and
Asia, and has partners in 125 countries. Cision AB is quoted on the
Nordic Exchange with revenue of SEK 1.8 billion in 2008. For More
Information: Andree Beckham Cision Director of Marketing &
Public Relations 312-873-6434 Jorge Martinez LexisNexis Director of
Communications (202) 857-9120 DATASOURCE: Cision CONTACT: Andree
Beckham, Director of Marketing & Public Relations of Cision,
+1-312-873-6434, ; or Jorge Martinez, Director of Communications of
LexisNexis, +1-202-857-9120, Web Site: http://www.lexisnexis.com/
http://www.cision.com/
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