SANTA MONICA, Calif.,
Aug. 17, 2011 /PRNewswire/ --The hit
global children's brand Moshi Monsters™ is headed to the Nintendo
DS™ this fall in Moshi Monsters™:
Moshling Zoo, collaborators Activision Publishing, Inc.
(Nasdaq: ATVI) and Mind Candy today announced. Moshi
Monsters (www.moshimonsters.com), a social online world for
kids aged 6-12, launched in 2008 and has seen astronomical growth,
currently boasting over 50 million registered users in over 150
territories worldwide, 15 million in North America alone.
(Logo: http://photos.prnewswire.com/prnh/20110817/NY53472LOGO
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"With an absolutely massive fan base, Moshi Monsters is
clearly one of the fastest growing children's entertainment brands
in the world," said David Oxford,
EVP & General Manager, Activision Publishing. "We look forward
to building on Mind Candy's success as we work closely with them to
extend the brand experience."
"We're really excited to expand the Moshi Monsters
universe into video games for the very first time," said
Michael Acton Smith, Mind Candy's
CEO and creator of Moshi Monsters. "The Nintendo DS™
is the perfect launch platform and we hope to build a lasting and
successful relationship with Activision."
Moshi Monsters provides children with a new form of
entertainment, combining adoptable pet monsters, safe social
networking, games, stories, missions and educational puzzles.
One of the most popular elements of Moshi Monsters is
the ability to collect "Moshlings" (pets for your pet
monsters).
Moshi Monsters: Moshling Zoo builds upon the
popularity of the Moshlings and offers fans a fresh new take on the
Moshi universe, including brand new content and a new way to
interact with their favorite characters. The game features
new locations and an exclusive new Moshling - which is yet to be
revealed. There are 52 Moshlings to collect from the common
to the rare and even the elusive 'ULTRA-RARE.' Children can
also play new mini-games and educational style puzzles, plus win
awards and trophies to take back to their zoo.
The joint endeavor, which will see Activision Publishing, Inc.
distribute Moshi Monsters™:
Moshling Zoo globally, represents Moshi's first move into
the video game space. The brand is centered online, but has
experienced great success with its real world offerings including
best-selling toys, books, trading cards and the Moshi magazine.
Moshi Monsters™: Moshling Zoo will be available
this fall and has been rated E for Everyone by the ESRB. For
more information please visit www.MindCandy.com or
www.Activision.com.
About Mind Candy
Mind Candy is one of the world's fastest growing social online
gaming companies and the global developer, operator and publisher
of Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who
previously founded Firebox.com. For further information visit
www.mindcandy.com
About Moshi Monsters™
Moshi Monsters is a free-to-play, fun-filled world of adoptable
pet monsters, combining adorable virtual pets, safe social
networking, games, educational puzzles, stories and missions for
children aged 6-12. 50 million monsters have been created to date
and over two million new players are joining each month making
Moshi Monsters one of the world's fastest growing children's sites
in the world! For more information visit www.moshimonsters.com
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Activision Publishing maintains
operations in the U.S., Canada,
the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
©2011 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc . Nintendo DS is a
trademark of Nintendo. © 2006 Nintendo. All other trademarks and
trade names are the properties of their respective owners. All
rights reserved.
SOURCE Activision Publishing, Inc.