SANTA MONICA, Calif.,
Oct. 13, 2011 /PRNewswire/ --
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the
"Battle of the NASCAR® Kids" championship tournament is
coming to Homestead-Miami Speedway the weekend of the NASCAR Sprint
Cup Series Championship this November
19-20. Stoking the rivalries among fans, drivers and their
families, Activision is finally giving kids a chance to compete for
the glory as they play against one another to be crowned champion.
To inform, educate and excite the millions of hungry NASCAR
fanatics, the event aims to bring together NASCAR families to
ultimately raise $25,000 for the
NASCAR foundation.
The upcoming arcade-racing video game NASCAR
Unleashed, "Battle of the NASCAR Kids" will pit the
kids of NASCAR drivers against one another in a virtual
championship tournament. The winner will personally deliver a check
from Activision to the NASCAR Foundation for $25,000. With their dads as coaches and their
moms as managers these kids will be gunning for the top slot and
the honor of winning the first ever "Battle of the NASCAR
Kids" competition.
"We felt it was time to shift the NASCAR video game franchise
into high gear," said David Oxford,
Executive Vice President of Activision Publishing. "The 'Battle
of the NASCAR Kids' event will fully embrace the community and
rally support for NASCAR and, best of all, a charitable cause."
NASCAR® Unleashed is the next game-changing
installment in NASCAR videogames with a frenetic and arcade style
that maintains the principle feel of NASCAR racing. With phenomenal
speed and pulse pounding gameplay, break out of the oval and onto
the pavement of city streets, country roads, and sandy beachfronts!
NASCAR Unleashed is available November 1 for Xbox 360® video game and
entertainment system from Microsoft, PlayStation®3 computer
entertainment system, the Wii™ system from Nintendo and the
Nintendo 3DS™ hand-held system at $39.99.
The "Battle of the NASCAR Kids" competition will take
place November 19 in
Homestead-Miami. The full field of the NASCAR kids competing
will be revealed next week. For more information on the event or
about NASCAR Unleashed, please visit
facebook.com/NASCARUnleashed.
About NASCAR
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR
races are broadcast in more than 150 countries and in 20 languages.
In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED
and SiriusXM Satellite Radio. NASCAR fans are among the most
brand-loyal in all of sports, and as a result more Fortune 100
companies participate in NASCAR than any other sport. NASCAR
consists of three national series (the NASCAR Sprint Cup Series,
NASCAR Nationwide Series, and NASCAR Camping World Truck Series),
four regional series, and one local grassroots series, as well as
two international series. Also part of NASCAR is Grand-Am Road
Racing, known for its competition on road courses with multiple
classes of cars. NASCAR sanctions more than 1,200 races at 100
tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in
eight cities across North America.
The next NASCAR Sprint Cup Series race, the 52nd Annual Bank of
America 500 at Charlotte Motor Speedway, will air Oct., 15 on ABC
at 7:00 p.m. ET. For more information
and a complete schedule, visit www.nascar.com. Follow NASCAR on
www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
©2011 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. © 2010
Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox
360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft
group of companies and are used under license from Microsoft. Wii
and Nintendo 3DS are trademarks of Nintendo. All other trademarks
and trade names are the properties of their respective owners. All
rights reserved.
For Information, Contact:
Activision Publishing:
Rob Fleischer
rob@sandboxstrat.com
Tel: 212-213-2451 x 222
NASCAR:
Brad Klein
bklein@nascar.com
Tel: 212-326-1874
SOURCE Activision Publishing, Inc.