SANTA MONICA, Calif.,
Oct. 17, 2011 /PRNewswire/ -- Buoyed
by glowing endorsements from the Toys"R"Us "Holiday Hot Toy List,"
the Toy Insider "Hot 20 List," and Time to Play's
"Power Ups" holiday toy list, Activision Publishing, Inc. (Nasdaq:
ATVI) is proud to announce that Skylanders Spyro's
Adventure is available now at retailers worldwide. The
Starter Pack includes the game, three Skylanders action figures,
the Portal of Power™ peripheral, a poster and trading
cards -- everything consumers need to experience the highly
anticipated mingling of digital and physical play that only
Skylanders Spyro's Adventure can
deliver.
To view the multimedia assets associated with this release,
please click
http://www.prnewswire.com/news-releases/skylanders-spyros-adventure-comes-to-life-as-the-must-have-kids-entertainment-property-of-the-year-131899413.html
"Everyone at Activision and Toys for Bob has poured a tremendous
amount of passion, imagination and love into creating
Skylanders Spyro's Adventure," said Eric Hirshberg, CEO of Activision Publishing.
"And while it's certainly gratifying to receive recognition from
the likes of Toy Insider and Time to Play, we are
most excited to share Skylanders Spyro's Adventure
with the most important audience of all, young gamers
everywhere."
Skylanders Spyro's Adventure is the first game to
deliver a cross-platform experience that allows kids to bring toys
to life in a magical world via the Portal of Power.
And because the toys remember their experiences, they can travel
seamlessly -- from your house to a friend's and from one platform
to another, including the Nintendo Wii™, Nintendo 3DS™, the Xbox
360™ game and entertainment system, the PlayStation®3 Computer
entertainment system, PCs and Macs, as well as on the web with
Skylanders Spyro's Universe(SM). Skylanders
Spyro's Adventure's boundless multi-modal, cross-platform
play is a watershed for both the toy and videogame industries, and
for young gamers seeking genuinely innovative and exciting digital
adventure. Kids can collect more than 30 characters, each with
their own powers and personality; and each expands the gameplay
experience. The sinister Portal Master Kaos has cast them out of
the Skylands and banished them to earth, where they are frozen and
appear to look like toys. But they are very much alive on the
inside and only young gamers can free them by placing them on the
Portal of Power so they can return to the Skylands
and defeat Kaos.
Activision united in-house talent with top Hollywood talent to create Skylanders
Spyro's Adventure's unique world. The game and
technology were developed by Activision's Novato, California studio, Toys for Bob, led
by creative director and studio head Paul
Reiche. The adventure-driven story was penned by
Alec Sokolow and Joel Cohen, two of the Academy Award-nominated
writers of the original Toy Story movie, Academy
Award-winning composer, Hans Zimmer,
created the game's theme song and Lorne
Balfe composed the score.
Skylanders Spyro's Adventure includes a vast
single player adventure, co-op gameplay, battle modes, puzzle
solving and treasure hunts. The result is a line of highly
collectible characters, an engaging story and an unparalleled
interactive entertainment experience. The game is rated E10+
by the ESRB. For more information, visit
http://www.skylanders.com/
Activision Publishing Broadcast Media Center
Members of the media can visit Activision Publishing's Broadcast
Media Center to download broadcast quality video, web-ready video
and high-resolution images. Members of the media using
Pathfire can take advantage of a Pathfire enabled video
download.
Broadcast Media Center: http://activisionvideo.com
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could,"
"would," "might," "remains," "to be," "plans," "believes," "may,"
"expects," "intends," "anticipates," "estimate," future," "plan,"
"positioned," "potential," "project," "remain," "scheduled," "set
to," "subject to," "upcoming" and similar expressions to identify
forward-looking statements. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact
of the current macroeconomic environment, the seasonal and cyclical
nature of the interactive game market, Activision Publishing's
ability to predict consumer preferences among competing hardware
platforms, declines in software pricing, product returns and price
protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new
hardware (including peripherals) and related software, industry
competition including from used games and other forms of
entertainment, litigation risks and associated costs, rapid changes
in technology, industry standards, business models including online
and used games, and consumer preferences, including interest in
specific genres such as music, first-person action and massively
multiplayer online games, protection of proprietary rights,
maintenance of relationships with key personnel, customers,
licensees, licensors, vendors, and third-party developers,
including the ability to attract, retain and develop key personnel
and developers that can create high quality "hit" titles,
counterparty risks relating to customers, licensees, licensors and
manufacturers, domestic and international economic, financial and
political conditions and policies, foreign exchange rates and tax
rates, and the identification of suitable future acquisition
opportunities and potential challenges associated with geographic
expansion, and the other factors identified in the risk factors
sections of Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
Skylanders Spyro's Adventure and Portal of Power are trademarks
and Spyro and Activision are registered trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners. All rights
reserved.
SOURCE Activision Publishing, Inc.