MINNEAPOLIS, Feb. 8, 2012 /PRNewswire/ -- Lock,
load and prepare for grand oceanic action this spring because
Hasbro (Nasdaq: HAS) and Activision Publishing Inc., a wholly owned
subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), proudly
present the BATTLESHIP™ videogame developed with
Double Helix Games. Inspired by the classic naval strategy
game, this seek-and-find adventure is taken to spectacular new
heights. As a stand-alone story from Universal Pictures'
upcoming epic action-adventure of the same name, the
BATTLESHIP videogame offers a blend of strategic
naval command and first-person action gameplay.
"We're geared up for an outrageous sea and land conflict with
the all new BATTLESHIP videogame," said David Oxford, Activision Publishing.
"Inspired by the film's exciting action and stunning backdrop, the
game is next-gen naval warfare that thrusts players into the middle
of humanity's last stand against an unfamiliar menace."
BATTLESHIP follows elite demolitions specialist
Cole Mathis as he clashes against an
aquatic-based extraterrestrial peril in the sand and sea of the
beautiful Hawaiian archipelago. Trapped in a veritable
communications dead zone, Mathis must command the U.S. Navy fleet
in a "siege on the sea," while simultaneously rallying the troops
on land for a terrifying "war on the shore."
"With a BATTLESHIP videogame, we have an amazing
opportunity to take our beloved property and give it a modern-day
spin," said Mark Blecher, Senior
Vice President and General Manager of Digital Media and Marketing
at Hasbro. "The merging of tactical and action elements
immerses players in an epic maritime conflict. Activision is
completely up to the task of delivering a high-intensity thrill
ride that's perfectly suited for today's console owners."
Combining naval strategy simulation with first-person shooter
gameplay, players fend off the enemy beachside while ordering
attacks against their marine counterparts. Seamlessly switching
between battlefield and overview "Battle Command" map, the Hasbro
game is brought to life as carriers, frigates, cruisers,
destroyers, submarines and the legendary USS Missouri
Battleship pummel the enemy in a race to strategic points that turn
the tide of battle. The BATTLESHIP videogame is
a next-gen marvel perfectly suited to turn nostalgic game junkies
into battle-hardened admirals.
The BATTLESHIP videogame, developed by Double
Helix for the Xbox 360® video game and entertainment system from
Microsoft and the PlayStation®3 computer entertainment system,
arrives in Europe this April and
North America this May. In
addition, there will be uniquely designed versions for the Wii™
system from Nintendo, Nintendo 3DS™, and Nintendo DS™ hand-held
system developed by Magic Pockets, with more details to come at a
later date. The Nintendo versions are rated E10+ for Everyone
10+ by the ESRB. The PlayStation®3 and Xbox 360® are rated T for
Teen by the ESRB. For more information on the game, please visit
www.battleshipthevideogame.com. For more information on the
upcoming epic action-adventure "Battleship," which arrives in
theaters on May 18, visit
www.battleshipmovie.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the
company's website, www.activision.com.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing
children and families around the world with a wide-range of
immersive entertainment offerings based on the Company's world
class brand portfolio. From toys and games, to television
programming, motion pictures, video games and a comprehensive
licensing program, Hasbro strives to delight its customers through
the strategic leveraging of well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub,
Hasbro's multi-platform joint venture with Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub
is www.hubworld.com. The Hub logo and name are trademarks of Hub
Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at
http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights
Reserved.
About Double Helix
Located in Irvine, California,
Double Helix is home to 85 game developers across multiple
projects. Many of the most senior game makers at Double Helix
have been working together for more than 10 years. In
addition, the studio leverages a wealth of proprietary technology,
including HEXengine, a middleware caliber game engine and suite of
tools and pipelines.
©2012 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. © 2011
Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox
360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft
group of companies and are used under license from Microsoft. Wii,
Nintendo DS, Nintendo 3DS are trademarks of Nintendo. All other
trademarks and trade names are the properties of their respective
owners. All other trademarks and trade names are the properties of
their respective owners. All rights reserved.
For More Info, Contact:
Amanda Young
Sandbox Strategies
212.213.2451
Amanda@sandboxstrat.com
SOURCE Activision Publishing, Inc.