LOS ANGELES and BEVERLY HILLS, Calif., June 16, 2014 /PRNewswire/ -- Netflix Inc.
(Nasdaq: NFLX) and Mattel, Inc. (Nasdaq: MAT) today announced an
all-new and wicked animated original series for kids of all ages
based on the spelltacular Mattel franchise, Ever After
High™. The new animated series will premiere in all Netflix
territories in early 2015.
"The engaging and magical storylines of Ever After High make it
a great addition to our growing slate of original kids
programming," said Ted Sarandos,
Chief Content Officer for Netflix. "Mattel has a track record of
making high quality animated programs and we're excited to extend
our relationship, bringing our members the enchanting world of Ever
After High."
"Today's kids want to watch their favorite characters anywhere
and everywhere they are. Netflix is the perfect home for developing
and expanding the already enchanting world of Ever After High,"
said Michael Riley, Vice President
Franchise Development and Content Distribution at Mattel. "We're
excited to be working with Netflix and for the show to be a part of
its growing portfolio of original kids programming."
The Netflix original series will be preceded by Ever After
High™ Spring Unsprung, a new movie, in early 2015,
and 12 episodes of Ever After High™ the series will
follow. Both will feature the royally rebellious and
spellbinding stories of the Ever After High™ students with
new twists, turns and character introductions for current and new
fans to enjoy.
About Ever After High:
Classic fairytales have been
flipped on their crown! Ever After High™ tells the page-turning
story of the teenage sons and daughters of well-known fairytale
legends. From Apple White™ (daughter of Snow White) to Raven
Queen™ (daughter of the Evil Queen), Ever After High™ features
creative, original storylines and characters brought to life in
innovative ways. From entertainment and animated webisodes, to
detailed fashion dolls, best-selling books, a mesmerizing
interactive music video, spellbinding consumer products, and more
these fairytale teens will share their stories of courage and
confidence with fans as they discover the story of one's life is
not written in permanent ink. Produced by Mattel Playground
Productions, Ever After High™ animated short-form webisodes are
currently available on Netflix and EverAfterHigh.com.
About Netflix
Netflix is the world's leading Internet
television network with over 48 million members in more than 40
countries enjoying more than one billion hours of TV shows and
movies per month, including original series. For a low monthly
price, Netflix members can watch as much as they want, anytime,
anywhere, on nearly any Internet-connected screen. Members can
play, pause and resume watching, all without commercials or
commitments.
About Playground Productions:
Mattel Playground
Productions is the strategic creative storytelling division for
Mattel Brands. Playground
Productions serves to build, shape and develop compelling
multi-platform storylines for Mattel, its partners and the
company's diverse portfolio of brands. Spanning movies, TV and
today's hottest digital distribution platforms, Mattel Playground
Productions is comprised of world-class talent with extensive
experience within the entertainment ecosystem.
About Mattel:
The Mattel family of companies
(Nasdaq:MAT) is the worldwide leader in the design, manufacture and
marketing of toys and family products. Mattel's portfolio of
best-selling brands includes Barbie®, the most popular
fashion doll ever produced, Hot Wheels®, Monster
High®, American Girl®, Thomas &
Friends® and Fisher-Price® brands, including
Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and
RoseArt®, as well as a wide array of
entertainment-inspired toy lines. In 2013, Mattel was named one of
the "World's Most Ethical Companies" by Ethisphere Magazine and in
2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best
Corporate Citizens" list. With worldwide headquarters in
El Segundo, Calif., Mattel's
companies employ nearly 30,000 people in 40 countries and
territories and sell products in more than 150 nations. At Mattel,
we are Creating the Future of Play. Visit us at
www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.
MAT-OG
EVER AFTER HIGH and associated trademarks and trade dress are
owned by Mattel. ©2014 Mattel. All Rights Reserved.
Photo - http://photos.prnewswire.com/prnh/20140616/118337
Logo - http://photos.prnewswire.com/prnh/20101014/SF81638LOGO
SOURCE Netflix Inc.