NEW YORK, March 5, 2015 /PRNewswire/ -- Rakuten
Marketing, the global leader in omnichannel marketing and a
division of Rakuten, Inc., today announced the appointment of
Tony Zito to Chief Executive
Officer, overseeing its business in the Americas, Europe and Australia. The news comes at a significant
time for Rakuten Marketing, which has quickly become one of
Rakuten's fastest-growing businesses outside of Japan.
"I'm excited for the opportunity that lies ahead for Rakuten
Marketing. We're extremely passionate about our vision of
re-inventing omnichannel marketing to create what we've coined the
omni-experience – a marketing solution and offering that puts the
consumer at the center," says Zito. "Having already delivered on
the groundwork of this vision by integrating our channels,
technology and teams, I sincerely believe that what we're doing can
change an industry, and I'm excited to be on the team that does
it."
Rakuten Marketing has thrived under Zito's stewardship. First
joining as Chief Revenue Officer, a role he assumed shortly
following Rakuten's acquisition of his display company, mediaFORGE
in 2012, Zito led Rakuten Marketing as it experienced 67 percent
growth over the last two years and integrated its four online
marketing businesses in 2014. Zito's trajectory at Rakuten
exemplifies the company's corporate mission of empowerment for
the businesses and people behind them that drive the industry
forward.
"Tony's entrepreneurial spirit and bold vision have been
instrumental to Rakuten Marketing's ascent as a rising star within
Rakuten's global organization," said Yaz
Iida, President, Rakuten USA, who oversees all of the company's
U.S.-based businesses. "His new role is a testament to our
confidence in his ability to build this business and lead the
global market in consumer-centric omnichannel marketing."
Part of one of the largest internet services companies in the
world, Rakuten, Inc., Rakuten Marketing, LLC. has a team of more
than 600 people, with locations in eight cities across the
Americas, Europe and Australia. Since Zito joined, his
leadership was a catalyst in the development and vision of Rakuten
Marketing, the formation of which unified its core services to
deliver cross-channel data transparency and better marketing
performance – Rakuten Affiliate Network (formerly
LinkShare), Rakuten Attribution (formerly DC
Storm), Rakuten Display (formerly MediaForge),
and Rakuten Search.
With these synergies, Rakuten Marketing has become one of the
fastest growing businesses for Rakuten, outside of its Japan headquarters, including:
- A 67 percent growth over the last two years
- Nearly 250 new people to the company in 2014
- 1,000 new advertisers in 2014
Learn more about Rakuten Marketing at
www.rakutenmarketing.com.
About Rakuten Marketing
Rakuten Marketing is the
global leader in omnichannel marketing and driving the omni
experience. Offering an integrated strategy that combines consumer
centric insights with e-commerce expertise, Rakuten Marketing aims
to inspire better marketing. Rakuten Marketing's omnichannel
services include Rakuten Affiliate Network (formerly Rakuten
LinkShare), the number one ranked affiliate marketing service,
creating profitable and innovative partnerships; Rakuten
Display (formerly MediaForge), enabling one-to-one marketing
across devices through precise targeting, custom dynamic creative,
and engagement measurement; Rakuten Attribution (formerly DC
Storm), measurement and attribution solutions that allow marketers
to uncover the true performance of their campaigns with an
unbiased, transparent view into each media channel; and Rakuten
Search, a full service paid search agency that specializes in
boosting sales and brand authority across devices.
Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet
service companies, Rakuten Marketing is headquartered in the U.S.,
with additional offices in Australia, Brazil, Japan, the United
Kingdom. Follow us on Twitter or learn more at
http://www.rakutenmarketing.com.
All trademarks contained herein are the property of their
respective owners.
CONTACT: Jessica Joines, CMO of
Rakuten Marketing, 646-581-3202, Jessica.joines@rakuten.com
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SOURCE Rakuten Marketing