BEIJING, April 29, 2015 /PRNewswire/ -- Youku Tudou and
DJI announced today their partnership to leverage Youku Tudou's
leading online video platform and DJI's line of high quality aerial
videography products by building China's first online platform centered on
quality aerial video content, e-tailing, and the aerial video
community. This partnership will offer an innovative service and
add a new dimension of video technology to Youku Tudou's expansive
multiscreen media and entertainment ecosystem.
Youku Tudou will become the release platform for the quality
aerial videos created by DJI products in Mainland China. A
dedicated DJI content channel on Youku Tudou will feature new
product launches and reviews, tutorials, professional-generated
content (PGC), and user-generated content (UGC). Content creators
will receive a share of the revenue generated on the platform.
Youku Tudou will also become a key DJI online sale and promotion
partner for Mainland China, offering the whole line of DJI products
for purchase through Youku Tudou's signature e-tailing platform.
The first product offered will be a Youku Tudou-branded DJI drone
that seamlessly integrates with the new co-branded platform.
The companies also announced that Alipay, Weibo, and Qyer.com
will provide additional benefits to users of the new platform.
Alipay will provide interest free installment payment plans to
purchase DJI products. By incorporating Qyer.com, users can access
customized tour routes for capturing excellent aerial videography.
The platform will also allow users to share their work on Weibo to
further build the aerial videography community.
"This new partnership with DJI fits perfectly into Youku Tudou's
rapid advancement of its multi-screen media and entertainment
ecosystem," said Jerry Li, Youku
Tudou's Senior VP. "By working with strong partners like DJI, we
can build new platforms to showcase content, build communities, and
offer the best consumer experience for users."
"The combination of DJI's enthusiastic community of aerial
filmmakers and photographers and Youku Tudou is already thriving,"
said Andy Pan, DJI's VP of
Ecosystems. "By working with Youku Tudou to create an integrated
experience sharing for our customers, we hope to further encourage
their creativity and provide even more tools for them to go out and
innovate from the skies."
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
About DJI
DJI is a global leader in developing and manufacturing
innovative camera technology for commercial and recreational use.
DJI was founded and is run by people with a passion for
remote-controlled helicopters and experts in flight control
technology and camera stabilization. The company is dedicated to
making aerial photography and filmmaking more reliable and easier
to use for creators and innovators around the world. DJI's global
operations currently span North
America, Europe and
Asia, and its revolutionary
products and solutions have been chosen by customers in over 100
countries; for applications in film, advertising, construction,
fire fighting, farming, and many other industries.
For more information, visit DJI online: www.dji.com
Michael Perry, PR Manager, DJI, Michael.Perry@DJI.com
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SOURCE Youku Tudou Inc.
