BEIJING, June 2, 2015 /PRNewswire/ -- Youku Tudou has
partnered with Disney to be the exclusive online movie marketing
platform in China for its Marvel
collection of movies and TV series. This cooperation will see the
popularity of Disney's Marvel brand and Youku Tudou's position as
the #1 online video platform to drive online marketing through
promotion of trailers, online ticketing, live events and original
programming dedicated to silver screen movies.
Youku Tudou's strength as the leading online movie marketing
platform in China comes from its
market position. Leveraging its 500 million unique monthly users
across screens, marketing efforts are able to disseminate across
Youku Tudou's media and entertainment ecosystem resulting in
greater audience impact than traditional offline movie advertising.
Disney and Marvel titles resonate with Youku Tudou's audience with
over 530 million cumulative views of titles across movies,
television series, trailers, Youku Tudou original productions, and
live-streaming.
Online marketing efforts contributed to boosting the box office
revenue of Avengers: Age of Ultron, Guardians of the Galaxy and in
the case of Captain America: The Winter Soldier, to almost 800
million, compared to 80 million RMB
of the previous installment of the franchise in China. The trailers and Youku Original
productions for Captain America: The Winter Soldier and Guardians
of the Galaxy have over 41 million cumulative views with over 15.8
million combined movie VOD views on the Youku Tudou Platform. The
Avengers: Age of Ultron trailers and Youku Original productions
have received over 25.7 million cumulative views with the movie
currently in theaters.
"We are committed to expanding our media and entertainment
ecosystem by working with strong partners. These partnerships, like
the one with Disney, are multifold and give Youku Tudou the
opportunity to use its strengths to further its business model and
drive future revenue streams through high-quality content,
innovative marketing efforts, and merchandising channels," said
Victor Koo, Chairman and CEO of
Youku Tudou.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
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SOURCE Youku Tudou Inc.
