BEIJING, July 14, 2015 /PRNewswire/ -- Youku Tudou, Inc.
(NYSE: YOKU), China's leading
Internet television company ("Youku Tudou") announced today a new
milestone in its IP-focused pan-entertainment strategy. A
popular TV series The Journey of Flower, now being broadcast
on the Youku Tudou platform simultaneously with TV, has
generated over 1.8 million downloads for its mobile game since its
release on June 25 and a record level
of revenue for a single game at Youku Tudou.
The Journey of Flower is
the latest success story in Youku Tudou's initiatives to increase
user stickiness and drive value by leveraging a single IP to create
multi-format entertainment products. Through its dedicated Cloud
Entertainment BU, Youku Tudou is able to connect fans across
domains leveraging its position as the leading online video
platform in China. The total
cumulative views of The Journey of Flower now stand at over
1.1 billion, with more than half of the series still remaining.
This is the fastest TV series to surpass 100 million cumulative
video views in Youku Tudou's TV series history. Since venturing
into mobile gaming, Youku Tudou now jointly operates over 1,500
games with over 150 mobile game operators and has already
driven a total of over 200 million mobile game
downloads.
"With our Cloud Entertainment BU, we create
more synergy of IPs across domains by bringing to the market
high-quality IPs in different entertainment formats, using our
distribution power across PC and mobile. Moving forward, we will
continue to work across the IP value chain to give our users a
highly-immersive experience and drive growth in mobile games,
merchandising and other derivative entertainment channels," said
Leo Yao, President, Cloud
Entertainment of Youku Tudou.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates" and similar statements. Among other things,
the business outlook and quotations from management in this
announcement, as well as Youku Tudou's strategic and operational
plans, contain forward-looking statements. Youku Tudou may also
make written or oral forward-looking statements in its filings with
the U.S. Securities and Exchange Commission ("SEC"), in its annual
report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including statements about Youku Tudou's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: our goals and strategies; our future
business development, financial condition and results of
operations; the expected growth of the online video market in
China; our expectations regarding
demand for and market acceptance of our services; our expectations
regarding the retention and strengthening of our relationships with
key advertisers and customers; our plans to enhance user
experience, infrastructure and service offerings; competition in
our industry in China; and
relevant government policies and regulations relating to our
industry. Further information regarding these and other risks is
included in our annual report on Form 20-F and other documents
filed with the SEC. All information provided in this press release
and in the attachments is as of the date of this press release, and
Youku Tudou does not undertake any obligation to update any
forward-looking statement, except as required under applicable
law.
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SOURCE Youku Tudou Inc.
