MIDDLETON, Wis., Aug. 10, 2015 /PRNewswire/ -- American Girl is
enlisting the help of girls and the creative crowdsourcing platform
Tongal to bring its inspiring BeForever historical characters to
life in a whole new way. From August 14
to August 24, girls, ages 8 to 14, are invited to
participate in a nationwide casting call to star in a short film
about fan-favorite Julie
Albright from the 1970s—or one about American Girl's
newest historical character from the 1950s, Maryellen Larkin, set to debut on
August 27, 2015.
![American Girl logo American Girl logo](https://photos.prnewswire.com/prnvar/20150807/256989LOGO)
To participate in the casting call, girls and their parents can
visit tongal.com/AmericanGirl2015 to register and
submit audition videos. Girls can choose to read for either the
Maryellen or Julie characters (or both) from the provided scripts,
and casting videos should be no longer than three minutes. Girls
who best embody the spirit of Maryellen and Julie will move on to a
public voting phase, starting August
31, where fans can vote online for their favorite video
finalists. The two winning girls will each receive a cash prize of
$10,000, as well as a trip to film
the movie. The 15-minute short films are being developed – from
screenplays to casting to production – by the Tongal creative
community and shown on American Girl's social channels and website.
For more information and official rules, visit
tongal.com/AmericanGirl2015.
ABOUT AMERICAN GIRL
American Girl is a premium brand
for girls and a wholly owned subsidiary of Mattel, Inc.
(NASDAQ:MAT) (www.mattel.com). The Mattel family of companies is
the worldwide leader in the design, manufacture, and marketing of
toys and family products. Since its inception in 1986, American
Girl has been devoted to celebrating girls ages 3 to 12 through
high-quality dolls and accessories, books, clothes, movies, and
unforgettable experiences. Best-selling lines include BeForever™,
Truly Me™, Girl of the Year™, and Bitty Baby™. Headquartered in
Middleton, WI, the company sells
products exclusively through its award-winning catalogue, on
americangirl.com, and in its experiential retail stores. By
inspiring girls to be their best, American Girl has earned the
loyalty of millions of girls and the praise and trust of parents
and educators.
ABOUT TONGAL
Tongal is a platform that opens up its community of talented,
independent creators to advertisers, brands and entertainment
companies looking to produce unique video content. Tongal's global
creative community creates TV commercials, digital advertising, and
original content including feature films and has produced more
videos for brands than any other company, resulting in more than
$20 million in creator earnings and
seven short films that premiered at the Sundance Film Festival.
Tongal has collaborated with such iconic brands and organizations
as Anhueser-Busch, Procter & Gamble, LEGO, General Mills,
Bacardi and NASA on more than 1,000 projects distributed across
every type of screen, totaling more than 1 billion views.
MAT-AG
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SOURCE American Girl