BEIJING, Sept. 15, 2015 /PRNewswire/ -- Youku Tudou, Inc.
(NYSE: YOKU), a leading multi-screen entertainment and media
company in China ("Youku Tudou" or
the "Company"), announced today that it has entered into a content
licensing agreement with Paramount Pictures that will bring more
than a hundred top titles from Paramount Picture's film library to
Youku Tudou. Popular franchises and titles such as Transformers,
Shrek, Star Trek, Mission: Impossible and Forrest Gump will be viewable through Youku
Tudou's subscription service and select future Paramount releases
will be available through TVOD.
Youku Tudou's subscription service currently offers a wide
selection of content from both foreign and domestic studios. More
licensed content as well as Youku Tudou web-native content will be
added on an ongoing basis, continually enriching the value
proposition of the Company's subscription services.
"The consumer-driven demand for premium online services in
China is growing rapidly. With top
branded content such as Paramount Picture's array of films, our
commitment to enhancing our subscription services to create a
premium experience and drive consumer-based revenue continues in
earnest," said Victor Koo, Chairman
and CEO of Youku Tudou.
With this agreement, Youku Tudou will boast a library of over
4,000 movie titles that encompass domestic, foreign and original
productions.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is a leading multi-screen
entertainment and media company in China. Youku Tudou is China's leading online video platform,
enabling users to search, view and share high-quality video content
quickly and easily across multiple devices. Its Youku brand and
Tudou brand are among the most recognized online video brands in
China.
About Paramount Worldwide Television Licensing &
Distribution
Paramount Worldwide Television Licensing & Distribution
(PWTLD) is part of Paramount Pictures Corporation (PPC), a global
producer and distributor of filmed entertainment. PPC is a
unit of Viacom (NASDAQ: VIAB, VIA), home to premier media brands
that create television programs, motion pictures, consumer
products, and digital content for audiences in more than 180
countries and territories. The PWTLD division oversees worldwide
sales and licensing of all content handled by Paramount across
Broadcast, Cable and Subscription Video-On-Demand (SVOD)
platforms. PWTLD manages content from Paramount Pictures,
Paramount Animation, Paramount Television, Paramount Vantage,
Paramount Classics, along with certain DreamWorks Animation
titles.
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SOURCE Youku Tudou Inc.
