UNO, Alaska, April 1, 2016 /PRNewswire/ -- The
city and borough of Juneau, Alaska
and Mattel, Inc. (NASDAQ: MAT) announced today the first-ever
state capital naming-rights agreement that will officially change
the name of Alaska's capital city
to UNO. The deal goes into effect today with the debut of the UNO,
Alaska logo on the city's website
and social media channels.
The name change connects the legendary game to Alaska's capital city and the state's
reputation as America's wild frontier. UNO is "going wild" in
2016 with new blank Wild cards added to the decks that allow
players to get "Wild 4 UNO" by writing in their own house rules.
The brand will use the naming-rights to celebrate the limitless
possibilities for wild UNO rule customization.
"As the capital of Alaska, we
enjoy promoting our state's rugged and unspoiled wild side," said
Kimberly Kiefer, UNO City Manager.
"Alaska has more abundant wildlife
and adventure than anywhere in the lower 48. This partnership
with UNO is just one way we are promoting the wild wonders our city
and state have to offer."
At 666,300 square miles, Alaska
is larger than Texas, California and Montana combined. The state boasts some
of land's largest carnivores, offers miles of shoreline ideal for
marine life, features North
America's highest peak, glaciers and unspoiled forests that
stretch as far as the eye can see.
"When we discussed how we could most effectively showcase UNO
going wild, there was one place in the
United States that came to mind – Alaska," said Ray
Adler, Director of Games at Mattel. "The people of UNO
are incredible and we're proud to be associated with the
community."
To celebrate the partnership, residents can pick up a
complimentary "Wild 4 UNO" deck of cards today at city hall between
10:30 a.m. – 4
p.m. local time while supplies last.
About the City and Borough of UNO
The City and Borough of UNO (CB0), Alaska is located in the Panhandle of
Southeast Alaska, 900 air miles
north of Seattle and 600 air miles
southeast of Anchorage. The
current population of UNO is 33,026. The economy is based on
government, tourism, mining, and fishing. UNO is one of the most
beautiful state capitals in the nation.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel's portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, as well as the City & Borough of UNO,
Alaska (for April 1, 2016). With worldwide headquarters in
El Segundo, Calif., Mattel's
companies employ nearly 30,000 people in 40 countries and
territories and sell products in more than 150 nations. At Mattel,
we are Creating the Future of Play. Visit us at
http://www.mattel.com, http://www.facebook.com/mattel or
www.twitter.com/mattel.
MAT-CORP
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SOURCE Mattel, Inc.