EL SEGUNDO, Calif.,
Dec. 10, 2018 /PRNewswire/
-- Today, Mattel (NASDAQ: MAT) launches Silicon Valley
Startups, a hilarious card game that pits "Entrepreneurs" against
each other to pitch hysterical startup ideas to "Investors." With
all pitch ideas decided through random card draws, players must use
their best improvisation skills to win the game.
"Silicon Valley stereotypes have fully infiltrated pop culture –
from movies to TV shows – you can't escape the startup culture and
now it's time to bring it to the game aisle," said Ray Adler, Senior Director, Global Games at
Mattel. "Silicon Valley Startups combines the creativity needed to
pitch a startup with unexpected hilarity in a group setting – and
because everyone thinks they have the next big idea, this game is
for everyone."
To celebrate the game play, Silicon Valley Startups is
partnering with co-star and investor on ABC's Shark Tank,
Daymond John, to launch the Silicon
Valley Startups Contest. The contest invites any potential
entrepreneur to pitch their best of the worst ideas for a shot at a
$50,001 prize – one dollar more than the leading industry prize
for disruptive startups. To enter, visit the Silicon Valley
Startups Contest between now and December
20, 2018 for a chance to win.
"I've heard my share of ridiculous business pitches over the
years, and it will be fun to go against everything I know to help
find the winner of the Silicon Valley Startups Contest," said John.
"If the entries reflect the creativity seen by playing this game, I
can't wait to see what America comes up with!"
Silicon Valley Startups is now sold at Target stores and online
for $14.99 and will roll out to mass
retailers nationwide in 2019.
No purchase necessary. Void where prohibited. Silicon Valley
Startups™ Contest is sponsored by Mattel, Inc. Open to legal
residents of the 50 U.S. & D.C., 18 years of age or older.
Begins 7:00 a.m. ET on 12/10/18 and ends 11:59
p.m. ET on 12/20/18. For Official Rules, visit
SiliconValleyStartupsContest.com.
About Daymond John
In additional to Shark Tank, John is one of the industries most recognized branding experts.
His own brand has seen an aggressive expansion since he created
FUBU more than 20-years ago. An original cast member of the
four-time Emmy Award winning series, "Shark Tank," John's
relentless commitment to promoting and supporting entrepreneurs led
to his appointment by the Obama Administration as a Presidential
Ambassador for Global Entrepreneurship, and becoming a two-time New
York Times Bestselling author for his books Rise and Grind (2018)
and, The Power of Broke (2016).
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American
Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular
brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
Media Contact
Marissa Beck
Mattel Global Communications
Marissa.Beck2@Mattel.com
415-902-5233
Carolyn Stanton
Weber Shandwick
CStanton@webershandwick.com
212-445-8254
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SOURCE Mattel