IRVING, Texas, March 7, 2019 /PRNewswire/ -- Vistra Energy
(NYSE: VST) announced today that it is launching a new retail
electricity brand, Brighten Energy, in Illinois, Ohio, and Pennsylvania. Brighten Energy will supply
renewable energy to socially conscious consumers looking for an
affordable way to make a difference. Vistra is also expanding its
existing retail brand, Dynegy, into the residential market in
Pennsylvania. Both retail brands
will serve residential and small businesses, while Dynegy also
serves large commercial and industrial businesses.
"This is great news for customers and our company," said
Scott Hudson, president of Vistra's
retail business. "When consumers have a choice of where they get
their electricity, the customer wins. We're excited to be able to
exclusively provide renewable energy at a fair price through
Brighten Energy, and to expand our well-recognized and trusted
Dynegy brand, which already serves over 1 million customers."
As part of this expansion, Vistra will continue to invest in the
states where it operates. The company will open retail sales
offices outside of Chicago in
Oak Brook, Illinois; in
Columbus, Ohio; and outside of
Philadelphia in King of Prussia, Pennsylvania.
"Our merger with Dynegy gave us a jump-start on our growth
objectives in the retail sector," Hudson added. "Vistra has a
customer-obsessed culture and our team has worked tirelessly to
identify what customers in these states are looking for from an
electricity supplier."
This expansion further strengthens Vistra's integrated
generation-retail model. It also comes on the heels of the
company's announcement in February that Vistra will acquire the
Crius family of retail brands, expanding Vistra's retail presence
from five to 19 states, and making it the leading residential
energy provider in the country.
Online
www.brightenenergy.com
www.dynegy.com
Media
214-875-8004
Media.Relations@vistraenergy.com
Analysts
Molly
Sorg
214-812-0046
Investor@vistraenergy.com
About Vistra Energy
Vistra Energy (NYSE: VST) is a
premier, integrated power company based in Irving, Texas, combining an innovative,
customer-centric approach to retail with a focus on safe, reliable,
and efficient power generation. Through its retail and generation
businesses which include TXU Energy, Homefield Energy, Dynegy, and
Luminant, Vistra operates in 12 states and six of the seven
competitive markets in the U.S., with about 5,400 employees.
Vistra's retail brands serve approximately 2.9 million residential,
commercial, and industrial customers across five top retail states,
and its generation fleet totals approximately 41,000 megawatts of
highly efficient generation capacity, with a diverse portfolio of
natural gas, nuclear, coal, solar, and battery storage facilities.
The company is currently developing the largest battery energy
storage system of its kind in the world – a 300-MW/1,200-MWh system
in Moss Landing, California.
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SOURCE Vistra Energy