NEW YORK, April 24, 2019 /PRNewswire/ -- SPIN,
the beloved ping pong social club founded in New York City with locations across North
America, is reinventing the relationship between eat and play
with its latest ping pong bistro concept, SPIN 54. Located at 7
East 54th Street, in Midtown Manhattan, the space has
officially opened its doors and is debuting a newly imaginative
menu lead by SPIN's Executive Chef, Chad
Bowser and supported by award winning chef,
Antoine Westermann. The
Midtown outpost comes ten years after their successful 2009 launch
in Flatiron.
THE PING PONG PHENOMENON HEADS UPTOWN
Co-founders and
best friends, Jonathan
Bricklin and Franck Raharinosy launched the first
SPIN in 2009 with the mission to encourage human connection. Since
then, the brand has expanded with nine locations nationwide and
continues to champion the idea of uniting people, through the
simple game of ping pong. SPIN 54 continues to embrace the SPIN
philosophy with its original ping pong experience while merging an
unforgettable epicurean experience, creating a playful take on a
traditional bistro. This concept marks the brand's creativity and
evolution of its social club approach.
"Since first opening our doors in the Flatiron district nearly
ten years ago, the SPIN brand has flourished because it tackles an
important issue in today's society: social isolation. With our new
midtown location, we are thrilled to continue connecting thousands
of guests through ping pong, art, music and now cuisine," says
SPIN's CEO, Pieter Vanermen.
The menu curation with SPIN and chef Westermann came together
thanks to a personal friendship between chef and Franck Raharinosy
and a shared commitment and food philosophy: celebrating quality
and creativity. The French native, part time New Yorker who is best
known as the founder of the first poultry centric cuisine at
Le Coq Rico, collaborated with SPIN's Execute chef Chad Bowser
to create a new menu combining diverse flavors into classic dishes
with a twist crafted to reflect the spirit of SPIN.
"I appreciate challenges, good cuisine is for everyone, anytime,
any moment, and I think it's vital for chefs to take part in
various markets to increase food quality every-time they have an
opportunity. I'm excited to be part of this new innovation of SPIN
and add this culinary experience to my belt," said chef
Westermann.
"Working with a luminary was an honor, but working with a new
friend was the reward," says Executive Chef Chad Bowser. "The experience was priceless,
melding a modern approach with classic technique to create an
innovative take of offerings that we are proud to share with all of
New York," said Bowser.
A PING PONG BISTRO
Chef Westermann collaborated with
Chef Chad Bowser to curate an
original menu of lunch offerings along with Social Hour options and
late night menu that will be available exclusively at SPIN 54.
The SPIN 54 menu features traditional dishes with an unexpected
flair thanks to the influence of chef Westermann's ingenuity and
precise techniques acquired over his impressive career. Diners can
expect a reimagined culinary experience, inspired by Chef
Westermann's "art of cuisine feast" theme with a strong
selection of dishes that are shareable and evoke a sense of joy.
Standout items include the first ever selection of fresh and
comforting soups, croquettes as a playful take on the ping pong
ball and decadent desserts exclusive to SPIN 54. There are special
nuances that are authentic to SPIN 54 including serving dishes on
paddles instead of classic wood boards, shots of soups with items
to share, orange colored Rouille Mayonnaise to match the brands
aesthetic and more. While SPIN 54 will have a variety of the
highest quality of meats from sustainable providers, the menu will
also be inclusive for guests of all diets, offering vegetarian
friendly dishes.
Menu highlights include:
- Zucchini soup shots, fresh goat cheese &
turmeric
- Sweet potato croquettes, turmeric puree, parsley
pesto
- Caprese salad, tomato, preserved peach, basil,
buratta, olive oil & lemon vinaigrette
- Mac & Cheese, rigattone, sour cream, cilantro
& lime pesto, bread & parmagian crumble
- Chef's Chads Burger, wagyu brisket, short rib &
smoked oxtail
- Tapenade flatbread, kalamata olive, tomato & red
onion
- Linguine, smoked salmon, chives, lightly creamed
vodka & broth jus
- Apple Flatbread, sour cream, apples, sugar, cinnamon
& bourbon flambee
PONG. DRINK. REPEAT.
The beverage program is just as
impressive spotlighting SPIN's signatures including the Marty
Resiman and seasonal mule, along with additional beverages
exclusive to the venue. There will also be an array of beers on
tap, wine selections and non-alcoholic beverages including Candelas
Espresso served as a single shot or in a cappuccino.
Drinks exclusive to SPIN 54 include:
- Basil Hayden's Manhattan, BH Bourbon, BH Dark Rye,
Punt e Mes and Bitters
- Chic Greek, The Botanist Gin, Kikori Whiskey, aged
Aquavit, matcha, lime, Greek yogurt, sea salt
- The Sixth Burro, Tequila, ancho reyes verde,
Cointreau, amaro sfumato, maple, lime peppers, sal de
gusano.
A PING PONG ESCAPE
SPIN 54's interiors serve as an
oasis to escape the workweek blues. The venue holds up to 200
people including 9 ping pong tables, a dramatic center bar, a
private room with ribbed glass creating a speakeasy feel, and
artistic plays on Manhattan with
its "post no bills" wheatpaste concept throughout the space. The
venue features retractable windows and outdoor seating that will
open up in the summer months. To enhance the interior, there are
subtle accents that create a sleek setting in line with the SPIN
brand aesthetic making the space feel vibrant yet approachable.
Perfect for social or corporate play, the venue is primed for
teambuilding outings, happy hours or any gathering with friends.
SPIN 54 has options for groups of 10-200 guests encompassing
daytime meetings, team outings, birthday parties and more.
The SPIN 54 location will continue the traditional SPIN
programming that offers a variety of activities for guests,
including their acclaimed Players' Night—Friday evenings centered
around communal games, $9 after
9PM (unlimited ping pong play for
$9) and will be hosting an array of
events and social gatherings for the entire community, singles,
couples and families alike.
SPIN 54 is officially opened with lunch service being served
from 11AM-3PM and transition into
Social Hour from 4PM-7PM. There will
be a kick-off Social Hour/Players Night on Friday April 26th starting at
7PM.
Hours of Operation:
Mon-Thursday: 11AM- 12PM
Friday: 11AM-2AM
Saturday: 12PM-2AM
Sunday: 12PM-8PM
Rates:
Grand Opening Special
$9 per person-Monday-Thursday (after 9PM)
$49/per table (per hour) for up to 10
guests
For further information, please visit wearespin.com
ABOUT SPIN
Embrace the movement. Pick up a
paddle.
SPIN is a network of ping pong social clubs that encourage human
connections – no matter what age, ethnicity, or gender – around the
simple game of ping pong. In celebration of the recreational game
that has become a cultural phenomenon, each venue features ping
pong courts, a full bar, restaurant, private rooms and event spaces
that attract players, both casual and corporate, along with nightly
events and tournaments. With locations in New York, Chicago, Toronto, San
Francisco, Philadelphia,
Seattle, Austin, and Washington DC SPIN has built an
unparalleled social experience that brings people together to
celebrate play.
View original
content:http://www.prnewswire.com/news-releases/spin-opens-spin-54-a-ping-pong-bistro-in-midtown-manhattan-300837463.html
SOURCE SPIN