PHOENIX, April 8, 2020 /PRNewswire-PRWeb/
-- CampusLogic, higher education's leading student financial
success platform, today announced the addition of Darren Steele as Chief Marketing Officer (CMO),
effective April 6, 2020. Steele will
support the CampusLogic mission to help schools change lives by
making the college funding process easier, more transparent, and
highly personalized for students, leading to increased enrollment
and retention.
Steele is joining the CampusLogic leadership team from Axon,
where he served as Senior Vice President of Marketing during the
company's growth from $197 million to
$531 million. He led the rebranding
of the company from TASER to Axon, built the largest tech
conference in policing, and helped to establish Axon as one of the
most respected brands in public safety globally.
Previously, Steele led the recession-era expansion of the
creative agency, Mindspace, as Principal and Strategy Director. At
Mindspace, he pioneered new communication strategies that won
clients including Google, Virgin, Starbucks, and Expedia. Prior to
Mindspace, Steele spent seven years at Microsoft as a leader on the
original Xbox launch team where he grew a new games software
portfolio to $200 million.
For over 25 years, Steele has led lean teams of exceptional
people to take on moonshot goals. This began with his early days at
Microsoft as one of the pioneers in online gaming, continued with
his work at Mindspace finding new ways to speak to a chronically
distracted generation, through his recent tenure at Axon working to
make the bullet obsolete to protect life in public safety. Now, he
is eager to support a mission to help more young adults access
funds for higher education and graduate without a crushing debt
burden.
"With more than 3 million students dropping out of higher
education each year for financial reasons, we need an unmatched
team capable of taking on this societal challenge," said
Gregg Scoresby, CampusLogic Founder
and CEO. CampusLogic was recently named #1 in the U.S. for
technology in the education sector on the Inc. 5000 list and ranked
the 81st Fastest-Growing Company in North
America on Deloitte's 2019 Technology Fast 500™. "Darren is
the CMO we've been looking for to accelerate the adoption of our
student financial success platform, and I'm excited to welcome him
to our executive team."
"I funded my own education and have two kids in college today. I
have seen first-hand some of the barriers students face navigating
complex systems on outdated software to secure funding for
education," said Steele. "It is challenging enough for young adults
to choose a major and succeed academically when it feels like every
step in the process could mean the difference between a life of
want versus a life of abundance. I'm thrilled that CampusLogic has
invited me to join this incredible team to help give more young
people the ability to pursue their academic dreams and succeed
financially."
Steele has B.A. and an M.B.A. from Brigham
Young University. He, his wife, and their five children live
in Arizona.
About CampusLogic
CampusLogic helps schools change lives by delivering the
first—and only—Student Financial Success platform that incorporates
a net price calculator, complete scholarship management,
personalized digital communications, simplified financial aid
verification, 24x7 multilingual virtual advising, tuition and
scholarship crowdfunding, and integrated data visualizations. Over
500 schools across the country use CampusLogic to provide their
students with an easy, mobile, and personalized experience to
simplify the financial success journey, resulting in increased
enrollment, better student engagement, and improved retention.
CampusLogic annually hosts EmpowerED, a conference dedicated to
providing student financial success professionals with access to
industry trends, best practices, and networking opportunities with
like-minded colleagues. For more information,
visit campuslogic.com.
Media Contact
Allison Duquette
allison.duquette@campuslogic.com
SOURCE CampusLogic