LEXINGTON, Ky., June 22, 2020 /PRNewswire/ -- Valvoline Inc.
(NYSE: VVV), a leading worldwide supplier of premium branded
lubricants and automotive services, today launched its "The
Original Motor Oil" brand campaign, publicly proclaiming its status
as the petroleum industry's first U.S. trademarked motor oil
brand.
In the U.S., the campaign features a modern
interpretation of the brand's most-recognized logo from the late
1960s and early 1970s, a high-water mark of American automotive
culture. The new look and campaign were introduced today via
connected TV, social media, digital ads and a campaign website.
Valvoline's Original Motor Oil mark will also serve as No 88
Alex Bowman's primary paint scheme during today's postponed GEICO
500 at Talladega Superspeedway, highlighting Bowman's personal and
pit crew fire suits, as well as the pit box itself.
"This campaign is about celebrating Valvoline's place as an
American original," said Heidi
Matheys, Valvoline chief marketing officer. "Not only are we
the first trademarked motor oil brand in the U.S., but we are also
an American-owned and operated company that had a significant role
in shaping the nation's passion for cars, racing and the American
road."
Dr. John Ellis founded Valvoline
in 1866 when he discovered the lubricating properties of distilled
crude oil, formulating the world's first petroleum-based lubricant.
Valvoline oil was officially trademarked in 1873 and shortly
thereafter, the brand began using the classic curved word mark
that's now front and center in the Original Motor Oil campaign.
The campaign also honors the longstanding innovation of the
company throughout its rich history. Touting the world's first
racing, first synthetic blend and first high mileage motor oils,
Valvoline has consistently shown its focus on innovating and
reinventing motor oil for evolving automotive technology and
consumers alike.
"We've been at the forefront of many of the innovations in the
motor oil category, and we've brought that Valvoline innovation to
more than 140 countries across the globe. We constantly strive to
make things run better," added Matheys. "That's why Valvoline has
been trusted for more than 150 years."
The integrated campaign will also feature branded content
delivered through multiple partners. Valvoline DIY, racing
and lifestyle influencers – including T.J. Hunt, Dustin Williams, David
Patterson, Ricky Boada,
Kyle Lindsey, Speed Academy,
Rob Dahm, Chris Forsberg and Ray
Evernham, among others – will extend the campaign's message
in their channels online.
For more information, please visit Valvoline.com/original.
About Valvoline™
Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and
supplier of premium branded lubricants and automotive services,
with sales in more than 140 countries. Established in 1866, the
company's heritage spans more than 150 years, during which time it
has developed powerful brand recognition across multiple product
and service channels. Valvoline ranks as the No. 3 passenger car
motor oil brand in the DIY market by volume. It operates and
franchises approximately 1,400 quick-lube locations, and it is the
No. 2 chain by number of stores in the
United States under the Valvoline Instant Oil
ChangeSM brand and the No. 3 chain by number of
stores in Canada under the
Valvoline Great Canadian Oil Change brand. It also markets
Valvoline lubricants and automotive chemicals, including the
Valvoline High Mileage with MaxLife technology motor oil for
engines over 75,000 miles; Valvoline Advanced Full Synthetic motor
oil; Valvoline Premium Blue™ heavy-duty motor oil; Valvoline
Multi-Vehicle Automatic Transmission Fluid; and Zerex™ antifreeze.
To learn more, visit www.valvoline.com.
™ Trademark, Valvoline or its subsidiaries,
registered in various countries
℠ Service mark, Valvoline or its subsidiaries,
registered in various countries
FOR FURTHER
INFORMATION
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Media
Relations
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Investor
Relations
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Ashley Foster,
APR
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Sean T.
Cornett
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+1 (205) 322-5646
x551
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+1 (859)
357-2798
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ashley@bigcom.com
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scornett@valvoline.com
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SOURCE Valvoline Inc.