WARREN, N.J., Oct. 26, 2021 /PRNewswire/ -- GSK Consumer
Healthcare's (LSE/NYSE: GSK) Theraflu brand today announced the
launch of the Rest & Recover Fund to provide relief for those
facing access barriers to sick time and raise awareness of the
cultural stigma associated with taking a sick day. To understand
societal pressures on this matter, Theraflu has issued the 2021
Temperature Check Report through OnePoll, a survey of 2,000 working
Americans, which revealed attitudes, perceptions and racial
disparities surrounding sick time. Nearly 70% of respondents admit
they have gone to work while sick, often because of finances or
various other hurdles.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8975851-gsk-theraflu-good-plus-foundation-rest-and-recover-fund/
"The findings from Theraflu's Temperature Check Report are
staggering," said Sameer Rabbani,
Marketing Lead, Respiratory Health at GSK Consumer Healthcare. "Not
only are there unrelenting stigmas in taking sick time – but this
research has further contextualized how many Americans are in
situations where it's financially or logistically impossible to
take a single day off. As a culture, we're often focused on
powering through when we're sick, but as a cold and flu brand, we
want to play a role in the solution to this problem, because rest
and recovery should be a right – not a privilege."
To activate the Rest & Recover Fund, Theraflu has partnered
with Good+Foundation, a leading national nonprofit, to work with
their network of grantee partners to distribute microgrants to help
cover lost wages from 1,000 unpaid sick days. The fund will support
parents, particularly Black and Latina moms, facing the financial
and logistical challenges of taking a day to rest and recover from
an unexpected mild illness.
In addition to the financial strain Americans are facing,
Theraflu's Temperature Check Report uncovered several racial
disparities when it comes to taking sick time. Reportedly, Black
and Latina women1 are 10% more likely than white women
to avoid calling out sick for fear of being reprimanded by their
employer. To further illustrate sick time inequities, Theraflu
created a short film featuring an Emmy Award-winning poet and
activist, who wrote and performed a poem, titled Some Heroes
– an ode to hardworking Americans everywhere who struggle with
access to rest.
For many, a day's wages, approximately $1502, can equate to a week's worth of
groceries, childcare, or a significant portion of their rent.
Theraflu's Temperature Check Report also found:
- 58% of employed Americans avoid calling out sick for fear of
being reprimanded by their employer – and when they do call out, 2
in 3 feel their boss doesn't believe their reasoning.
- Employed Black women are 10% more likely than employed white
women to have used sick days to care for someone else.
- Employed Americans with dependents are 9% more likely than
those without dependents to say they'll work while sick because
they can't afford to take a sick day.
- Nearly 70% of employed Americans who can work from home feel
obligated to clock in remotely while sick due to the expectation
the pandemic has created (i.e., feeling that taking a sick day is
only warranted if you have COVID-19).
"The Rest & Recover Fund we've created with Theraflu has the
potential to change lives across communities by providing parents
and caregivers the ability to take time off when they get sick,"
said Katherine Snider, Chief
Executive Officer of Good+Foundation. "As an organization that has
spent the last 20 years addressing the causes of generational
poverty, we have seen how inequities around access to paid leave
can have dire impacts on low and minimum wage workers, especially
Black and Latina mothers. We're dedicated to creating a social
safety net with cash assistance to help these moms and their
families when they need it the most."
For nearly 40 years, Theraflu has been a leading brand of
over-the-counter medicines that provide fast and powerful relief
from your worst cold and flu symptoms. To learn more about how
Theraflu and Good+Foundation are supporting American families this
cold and flu season, visit Theraflu.com/RightToRecover, and follow
Theraflu on Instagram, Twitter and Facebook.
About Theraflu
Theraflu products act fast to relieve
your severe cold and flu symptoms, day and night, including nasal
congestion, sore throat, headache, body aches, fever, and sinus
congestion. Theraflu is fighting for a flu-safe future and that's
impossible if people continue to work sick. Rest and recovery
shouldn't be an issue of access to sick leave.
About GSK Consumer Healthcare
GSK Consumer Healthcare
combines science and consumer insights to create innovative
world-class health care brands that consumers trust, and experts
recommend for oral health, pain relief, respiratory and
wellness.
About Good+Foundation
Good+Foundation is a leading
national nonprofit that works to dismantle multigenerational
poverty by pairing tangible goods with innovative services for
low-income fathers, mothers and caregivers, creating an upward
trajectory for the whole family. Good+Foundation has offices and
warehouses in New York City and
Los Angeles and strategically
distributes more than $7 Million
worth of goods each year across the country. Learn more at
www.goodplusfoundation.org.
* Methodological Notes
This random double-opt-in
survey of 2,000 employed Americans was commissioned by Theraflu
between August 20 and August 26,
2021. It was conducted by market research company OnePoll,
whose team members are members of the Market Research
Society and have corporate membership to the American
Association for Public Opinion Research (AAPOR) and the European
Society for Opinion and Marketing Research (ESOMAR).
Media Inquiries:
GSK Consumer
Healthcare
|
Caitlin
Kormann
|
Caitlin.e.kormann@gsk.com
|
+1 (617)
448-0557
|
Warren
|
Edelman
|
Jessica
Moschella
|
Jessica.Moschella@edelman.com
|
+1 (201)
953-1547
|
New York
City
|
Good+Foundation
|
Tiffany
Langston
|
goodplustheraflu@goodplusfoundation.org
|
N/A
|
N/A
|
|
|
|
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1 To
what extent do you agree or disagree with the following statement,
"I try to avoid calling out sick or using sick time or paid leave
for fear of being reprimanded by my supervisor/manager or company."
Strongly agree + somewhat agree: 61% Black women, 61% Latina women,
51% White women
|
2 $150 is the approximate cost of one
sick day for a minimum wage worker in New York
|
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SOURCE GSK Consumer Healthcare