DALLAS, Jan. 22, 2022 /PRNewswire-PRWeb/ -- POWERHANDZ is
a global athletic training and rehabilitation product tech company
transforming the way athletes and patients improve human
performance through the combined use of smart sports products,
technology and services for any stage of life.
Our global platform includes development in Athletic &
Fitness Training Products, a Livestream Training App,
Rehabilitation and future technology integration with performance
analytics and data collection. Our products have been sold in more
than 87 countries via retail, ecommerce and marketing activations
in multiple sports vertices.
Danyel has knocked down doors as the first woman to lead a
global sports tech brand, to being the first black woman to occupy
retail space in a major sports retail store to creating an omni
channel with major e-commerce giants like Amazon while giving back
in the community as President & Founder of the Power To Give
Foundation.
"POWERHANDZ has a mission to shift performance and overall
health and wellness statistics in our communities; while being an
example of creating generational wealth. Together, Tiffany and I
will create access to opportunity." Said
Danyel Surrency Jones, CEO of POWERHANDZ. "Navigating
through our current environment requires us to think differently. I
am excited to apply my 25 plus years of experience working with
Fortune 500 companies like Medtronic and Philips Medical Systems
leading various executive sales and marketing roles to creating my
own legacy. My role as CEO of POWERHANDZ allows me to design my own
box of intellectual property and create relationships with
innovators like Amazon, the NBA and Footlocker to design a
collection with our new General Partner LaMelo Ball."
The Culture Equity, is a global marketing agency specializing in
implementing experiential solutions for clients across the globe,
providing businesses with innovative ways to stay competitive in
the market. With a diverse approach and global reach, The Culture
Equity equips brands with compelling experiences that drive
engagement, consumer trust, conversion, and impact.
"Over the past 20 years, I've had the honor to have worked with
some of the world's top CEOs, sports talent and corporate clients.
It's energizing to partner with another female entrepreneur,
POWERHANDZ® CEO Danyel Surrency
Jones." Said Tiffany Murphy,
Chief Executive Officer and Founder of The Culture Equity. "Our
mission is to be disruptive and intentional about cultivating
strategic partnerships that reshape sports marketing. This
partnership pairs an experiential marketing firm with a sports
technology start-up to curate immersive experiences for consumers
and fans. It's inspiring to think about what we will create
together."
Tiffany Murphy has served as the
experiential production force behind key brand activations like NBA
All Star, TechEdge, WNBA Fanfest (Las
Vegas), Nevada Boxing Hall of Fame, NBA Summer League, NFL
Super Bowl, ByBlack Conference, Linkedin's LEAD Community and YPO
Global Leadership Conference.
As a part of the new partnership, The Culture Equity will lead
experiential production, integrated marketing, brand activations,
influencer programming, strategic partnerships and media rights for
POWERHANDZ.
This partnership will lead key initiatives, programs and
experiences aimed at increasing awareness of entrepreneurship and
the role it plays in sports. Jones and Murphy have committed to
leverage their resources, experience, and expertise to ensure that
both POWERHANDZ and The Culture Equity continue to develop future
executives in sports & technology.
About POWERHANDZ: POWERHANDZ is a global double minority owned
athletic training and rehabilitation product tech platform
transforming the way athletes and patients improve human
performance through the combined use of smart sports products,
technology and services for the lifecycle of an athlete. Based out
of Frisco, Texas, the brand offers
12+ smart sports products and a technology platform designed for
athletes and fitness enthusiasts across multiple sports to improve
performance, decrease injury and aid in recovery. These products
are sold in over 87 countries worldwide and are used by athletes of
all different skill levels, ranging from youth to
professionals.
For more information visit http://www.powerhandz.com
About The Culture Equity: The Culture Equity is a full-service
marketing agency devoted to making brands culturally relevant. An
MBE certified enterprise headquartered in Houston with locations in Las Vegas, Phoenix and Detroit, the company's targeted and
intentional strategies have helped Fortune 100 companies,
government entities and entrepreneurs transform their relationships
with consumers, employees, and stakeholders. The company has
produced events, brand activation and programming for some of the
world's biggest brands in technology, energy, fitness, and
entertainment. The company also operates Culture Innovation Lab and
Culture Gaming.
For more information, visit http://www.thecultureequity.com
Contact:
The Culture Equity
pr@thecultureequity.com
Contact:
POWERHANDZ
partners@powerhandz.com
Media Contact
Corporate Communications, The Culture Equity, +1 2819005494,
pr@thecultureequity.com
Corporate Communications, POWERHANDZ,
partners@powerhandz.com
SOURCE The Culture Equity