"Shavetopia" will allow Roblox users to purchase facial
hairstyles for their online avatars this fall
STAMFORD, Conn., Oct. 26,
2022 /PRNewswire/ -- Philips Norelco recently
launched "Shavetopia" – an interactive hub on Roblox that gives
users the ability to choose from a variety of avatar facial
hairstyles. This venture on Roblox, a global platform connecting
over 50 million people daily through shared immersive experiences,
helps extend the men's grooming brand and important social causes
it supports to the metaverse.
Through November 30th,
2022, everyone – regardless of gender identity or ability to grow a
moustache – is encouraged to participate in Movember virtually by
purchasing one of Movember's facial hairstyles in the Avatar
Marketplace for their Roblox avatar. Users can view and try on
facial hairstyles in Shavetopia before purchasing for their
avatars.
"Shavetopia" provides a 3D online space for Roblox visitors to
try virtual hairstyles, play mini-games and spend time with friends
and family as they try out new looks to embrace a new sense of
virtual identity. Each game will feature unique Philips Norelco
power-ups, which provide the opportunity for Roblox community
members to wear their selected facial hairstyles and gain unique
bonuses. Shavetopia has portals to three fan favorite experiences
on Roblox: Retail Tycoon 2, Emergency Response: Liberty County, and
Tower Defense Simulator.
"With our purpose of improving people's lives at the forefront
of everything we do, Philips is taking our philanthropic efforts
into exciting new territory by applying that purpose to
self-expression and confidence in both the real world and virtual
worlds," said Rafael Viestel da Silva, Philips Grooming and Beauty
Marketing Director. "We're excited to extend our partnership with
Movember to Roblox, with shared goals of empowerment and working
together for social good."
Individual expression and appearance are critical pieces of how
we express ourselves, and Philips Norelco wants to empower
people to express their true selves, both in the physical and
digital worlds. Driven by this purpose, is an extension of
the partnership with Movember, which began in 2021 to
support important men's health causes.
Movember aims to support men's mental and physical health
through research, community outreach and initiatives such as
encouraging guys to grow their Mo each November to raise awareness.
Any proceeds generated by purchases of facial hairstyles in
Shavetopia will go directly to bolster Movember's work in
supporting mental health and suicide prevention, as well as
prostate and testicular cancer awareness. In addition to partnering
with Movember, Philips Norelco is also partnering with Dr.
Jake Taylor, Urologic Oncology
Fellow, University of Southwestern Texas Medical Center, to serve
as an expert voice in the men's health space.
"It's so important for men to take an active role in both their
physical and mental health," said Dr. Jake
Taylor. "Even just starting your day with a routine that
boosts your confidence, like shaving, can make a big difference for
your mental health. That's why I'm thrilled to partner with an
organization like Philips Norelco, who is actively committed to
supporting both the physical and mental health for men."
"We're thrilled to join forces with Philips Norelco for the
second consecutive year. We believe that Shavetopia will help raise
awareness for men's health issues among new audiences," said
Mark Hedstrom, Movember US Country
Director. "These virtual facial hairstyles enable more people,
regardless of gender or ability to grow facial hair, to show their
support for Movember in ways we never thought possible."
To participate, create an account on Roblox and check out
Shavetopia in support of Movember's efforts to improve men's health
this fall. You can also update your facial hairstyle with
Philips Norelco OneBlade, the all-in-one tool that can trim, edge
and shave any length of hair, available for purchase at Philips.com
and major retailers.
In addition to creating Shavetopia, Philips Norelco is proud to
donate $400,000 to the Movember
Foundation, a 501(c)(3) non-profit organization committed to
changing the face of men's health. In addition, for every
Philips Norelco & OneBlade handle sold in CVS and Walmart
stores in the United States between October 1, 2022 and December
31, 2022, Philips will donate $0.50, up to $100,000, for a maximum
total donation of $500,000.
About Royal Philips
Royal Philips (NYSE: PHG)
(AEX: PHIA) is a leading health technology company focused on
improving people's health and well-being, and enabling better
outcomes across the health continuum – from healthy living and
prevention, to diagnosis, treatment and home care. Philips
leverages advanced technology and deep clinical and consumer
insights to deliver integrated solutions. Headquartered in the
Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips generated 2021 sales of EUR 17.2
billion and employs approximately 78,000 employees with sales
and services in more than 100 countries. News about Philips can be
found at www.philips.com/newscenter.
About Movember
Movember is the leading charity changing the face of men's
health on a global scale, focusing on mental health and suicide
prevention, prostate cancer and testicular cancer. The charity
raises funds to deliver innovative, breakthrough research and
support programs that enable men to live happier, healthier and
longer lives. Committed to disrupting the status quo, millions have
joined the movement, helping fund over 1,250 projects around the
world. In addition to tackling key health issues faced by men,
Movember is working to encourage men to stay healthy in all areas
of their life, with a focus on men staying socially connected and
becoming more open to discussing their health and significant
moments in their lives. The charity's vision is to have an
everlasting impact on the face of men's health. To donate or learn
more, please visit movember.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/philips-norelco-creates-interactive-metaverse-experience-on-roblox-301659955.html
SOURCE Philips Norelco