PressReader to become magazine's exclusive digital distributor
globally in public libraries, hotels, aviation, marine and
healthcare
VANCOUVER, BC, Dec. 1, 2022
/PRNewswire/ - The Economist and PressReader today announce
an expansion of their strategic partnership to further broaden the
publication's digital distribution and increase group
subscriptions. The continued and deepened partnership helps
PressReader carry out its mission to empower and enrich curious
minds by bringing a universe of quality content within reach.
The two parties' initial partnership was first announced in
February 2022, with The
Economist joining PressReader's growing catalog of content. As
part of the expanded partnership agreement, PressReader will become
the exclusive third-party digital replica distributor of The
Economist, in the public library, hotel, aviation, marine and
healthcare spaces. PressReader will also help drive group
subscription adoption across these verticals for the magazine's
digital products and content, including economist.com and The
Economist and Espresso apps, driving more opportunities for
increased readership and additional monetization. By leveraging
PressReader's business partner network in these channels, The
Economist will be able to expand its reach to millions of
readers worldwide.
"Our growing and deepening partnership with The Economist
is a continuing testament to PressReader's new ways of partnership
with content producers, as well as our unique expertise in digital
content distribution. Our technology and business approach offer
the ability to engage with potential subscribers and global readers
through our vast network of partners in over 150 countries," said
Ruairí Doyle, CEO of PressReader Group of companies. "We are proud
to provide users with a premium reading experience and access to
the prestigious and award-winning content The Economist
produces in our support of quality journalism."
"We're delighted to strengthen and expand our strategic
partnership with PressReader," said Bob
Cohn, President of The Economist. "This next phase
helps us bring content from The Economist – trustworthy,
fair-minded, fact-checked journalism that readers can rely on in a
polarizing world – to new and diverse audiences in the PressReader
network.
The deal will come into effect on January
1, 2023. In the meantime, readers can continue to enjoy
The Economist via PressReader in public libraries and across
the travel and tourism space around the globe.
About PressReader
PressReader is the largest
all-you-can-read platform of newspapers and magazines where people
can discover relevant and trusted content from anywhere in the
world — publications such as The Economist, Bloomberg, Foreign
Affairs, Los Angeles Times, La
Vanguardia, The Globe and Mail, The Guardian, Newsweek, Forbes, Le
Figaro and Vanity Fair to name just a few.
Using their phone, tablet or computer, readers can browse
content online or download editions for offline reading using
the PressReader app. They can subscribe for unlimited access, or
get the full experience sponsored by one of its brand partners.
Businesses that leverage the premium content platform to enhance
their customers' experience − household names like JetBlue, Alaska
Airlines, British Airways, Iberia, Turkish Airlines, Cathay
Pacific, Air Canada, Marriott, Fairmont Hotels, Seabourn Cruise
Lines, Princeton University and the New
York Public Library.
About PressReader Limited
PressReader Limited ("the
Company") is on a mission to empower and enrich curious minds by
bringing a universe of quality content within reach. The
Company is a group of companies (including PressReader, Branded
Editions and TextBookHub brands) building technology solutions
for content delivery and consumption, publisher empowerment,
content intelligence and brand engagement. The Company works with
the publishers of over 14,000 newspapers, magazines, and
educational publications and collaborates with global business
partners from 150 countries to connect people from every corner of
the world with quality content.
About The Economist
With a growing global
audience and a reputation for insightful analysis and perspective
on every aspect of world events, The Economist is one of the
most widely recognized and well-read current affairs brands in the
world. In addition to its flagship Economist.com and weekly print
and digital editions, The Economist publishes Espresso, a
daily news app and Global Business Review, a bilingual
English-Chinese product. Economist Radio produces The Intelligence,
the award-winning daily podcast and several weekly podcasts.
Economist Films produces short- and long-form video. The
Economist maintains robust social communities on Facebook,
Twitter, LinkedIn, Medium and other social networks. A recipient of
many editorial and marketing awards, The Economist was named
the most trusted news source by the 2017 Trusting News Project
Report.
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SOURCE PressReader Inc.