McWin enters into Master Franchise and
Development Agreements to develop Burger King in Czech
Republic, Poland & Romania, and Popeyes
in Czech Republic & Poland, as part of
a Europe expansion.
ZUG, Switzerland, Dec. 2, 2022 /PRNewswire/ -- Today, Restaurant
Brands International (TSX: QSR) (NYSE: QSR) ("RBI") and McWin,
one of the most reputable operators in Europe, are excited to announce that
affiliates of McWin have acquired exclusive master franchise and
development rights to develop the Burger King and Popeyes brands in
several countries in Eastern Europe, with new restaurants to
open in 2023.
McWin, through its newly established Rex Concepts CEE platform,
is set to expand the flame-grilled Burger King brand in Czech
Republic, Poland, and Romania, and to bring the iconic
fried chicken restaurant brand Popeyes to Czech Republic and
Poland, with plans to open 600
restaurants throughout these countries over the next 10 years.
"We're thrilled to have reached this milestone with McWin, and
we are confident that their strong experience in developing
businesses will translate to successful expansions of our iconic
brands in Eastern Europe," said
David Shear, President International
of Restaurant Brands International Inc., parent company of Burger
King and Popeyes. "This announcement highlights our commitment to
serving more guests with our iconic flame-grilled
Whopper® sandwich and our bold Louisiana style
chicken, among other favorites. This is a big step in our ambitious
expansion journey for these brands, and we're excited to keep
growing our footprint across Eastern Europe."
"We are excited to continue to strengthen McWin's leadership
position in Europe, where we see
significant growth opportunities and incorporating strong premium
brands in our 1,300 growing restaurant portfolio, such as Burger
King and Popeyes," Henry McGovern,
Co-Founder of McWin, commented. "Following the acquisition of BK
SEE Poland S.A. in August, this is the second investment made
through our €525m McWin Restaurant Fund and demonstrates our
commitment to helping brands reach the next level with operational
excellence as we unlock sustainable long-term value for customers,
employees, communities, and the local economies where we
operate."
Today's announcement reflects the global appeal for Burger King
and Popeyes worldwide. Burger King operates in more than 19,000
locations in 100+ countries, including 33 countries across
Europe.
Popeyes passion for its Louisiana heritage, signature
12-hour marinated chicken, bold flavorful and authentic food, has
allowed it to become one of the world's largest chicken
quick-service restaurants with over 3,800 restaurants in over 30
countries around the world, with recent successful European
launches into the UK, Romania,
Spain and Switzerland. The ambitious expansion journey
is part of a broader strategy to increase presence in key markets
across the world, serving more and more guests while offering an
exceptional guest experience.
McWin is committed to offer the world-famous and craving menus
guests know and love, and to provide diners with a best-in-class
guest experience, both in-restaurant and online through
personalized digital innovation. The new Burger King and Popeyes
restaurants will feature Digital Ordering Screens, Mobile Ordering,
Table Service, and Delivery, so that guests can conveniently order
and enjoy delicious food the way they prefer.
Burger King and Popeyes guests can expect to bite into the
unmatched Whopper and Popeyes crunchy signature chicken sandwich,
and to grow closer love for their unique flavors in 2023.
About Burger King
Founded in 1954, the Burger King® brand is a global
fast-food hamburger chain known for food quality and value as the
only place guests can get the iconic flame-grilled
Whopper® sandwich. The Burger
King® system operates more than 18,800
locations in more than 100 countries. Almost 100 percent of Burger
King® restaurants are owned and operated by
independent franchisees, many of them family-owned operations that
have been in business for decades. To learn more about the Burger
King® brand, visit www.bk.com.
About
Popeyes®
Founded in New Orleans in 1972, Popeyes®
has more than 50 years of history and culinary tradition.
Popeyes® distinguishes itself with a unique New
Orleans style menu featuring spicy chicken, chicken tenders, fried
shrimp, and other regional items. The chain's passion for its
Louisiana heritage and flavorful
authentic food has allowed Popeyes® to become one of the
world's largest chicken quick service restaurants with over 3,800
restaurants in the U.S. and around the world. To learn more about
the brand, please visit the Popeyes® brand website
at www.popeyes.com or follow us on Facebook, Twitter and
Instagram.
About Restaurant Brands
International
Restaurant Brands International Inc. is one of the world's
largest quick service restaurant companies with over $35
billion in annual system-wide sales and over 29,000
restaurants in more than 100 countries. RBI owns four of the
world's most prominent and iconic quick service restaurant brands –
TIM HORTONS®, BURGER
KING®, POPEYES®, and FIREHOUSE
SUBS®. These independently operated brands have been
serving their respective guests, franchisees and communities for
decades. Through its Restaurant Brands for Good framework, RBI is
improving sustainable outcomes related to its food, the planet, and
people and communities.
About McWin
McWin is a private investment firm founded by Henry McGovern
and Steven K. Winegar partnering
with exceptional founders and CEOs daring sustainable disruption,
principally in the food service and food technology sectors.
Henry McGovern is the founder of AmRest Holdings SE, one of
Europe's leading foodservice
companies, which under Henry's leadership grew to more than 2,300
restaurants in 25 countries, with 55,000+ employees. Steven K. Winegar was shareholder and senior
executive of Grupo Zena and the founder of Restauravia
Grupo Empresarial, Megafood SL and former board member of
Telepizza. Between them, they have built or operated 4,200+
restaurants across Europe, the United
States and China and have extensive experience investing
in food technology and broader disruptive technologies. McWin and
funds advised by McWin are currently investors in Gail's, Vapiano,
CookUnity and Dean&David as well as alternative protein
companies including BlueNalu, Perfect Day, The Every Company
(formerly Clara Foods), Impossible Foods and UPSIDE Foods (formerly
Memphis Meats) and leading food technology companies such as
Footprint, Oishii and Menu.
Forward-Looking
Statements
This press release contains certain forward-looking
statements and information, which reflect management's current
beliefs and expectations regarding future events, initiatives and
operating performance and speak only as of the date hereof. These
forward-looking statements are not guarantees of future performance
and involve a number of risks and uncertainties. These
forward-looking statements include, without limitation, statements
about our expectations regarding the ability to open 600 Burger
King and Popeyes restaurants (on a combined basis) in Poland, Czech
Republic and Romania in the
next ten (10) years, the ability to provide diners with a
best-in-class experience, both in restaurant and online, through
personalized digital innovation, the ability to create sustainable
long-term value for customers, employees, communities, and the
Polish, Romanian and Czech
Republic economies, and the ability to deliver on the
ambitious expansion journey of Burger King and Popeyes as part
of a broader strategy to increase presence in key markets across
the world. The factors that could cause actual results to differ
materially from RBI's expectations are detailed in filings of RBI
with the U.S. Securities and Exchange Commission and with the
securities regulatory authorities in Canada, such as its annual and quarterly
reports and current reports on Form 8-K and include the following
risks: risk related to our ability to successfully implement its
domestic and international growth strategy and risks related to its
international operations; risks related to our ability to compete
domestically and internationally in an intensely competitive
industry; global economic or other business conditions that may
affect the desire or ability of our customers to purchase our
products; our relationship with, and the success of, our
franchisees and risks related to our fully franchised business
model; and the effectiveness of our marketing and advertising
programs and franchisee support of these programs. Other than as
required under applicable laws, we do not assume a duty to update
these forward-looking statements, whether because of new
information, subsequent events or circumstances, change in
expectations or otherwise.
Contacts: media@rbi.com, investor@rbi.com
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