Iconic fried chicken brand Popeyes®
to open in Central Asia,
representing a gateway for the region and opening-up new expansion
opportunities
ZUG, Switzerland, Dec. 21,
2022 /PRNewswire/ - Today, the Popeyes®
brand and Centras Group announced exciting new plans to
develop and open dozens of Popeyes® restaurants across
Kazakhstan in the coming
years.
Founded in New Orleans in 1972,
Popeyes® has more than 50 years of history and
culinary tradition. Popeyes® distinguishes itself
with a unique New Orleans style
menu featuring the iconic Chicken sandwich, spicy chicken, chicken
tenders, fried shrimp, and other regional items.
Popeyes® uses proprietary seasonings and
techniques developed by an in-house culinary team of chefs that
make its fried chicken a point of reference for Michelin chefs and
celebrities.
All Popeyes® chefs bring an uncompromising passion
for food and a commitment to honor Louisiana food, flavors and
traditions. Popeyes® believes that the best
food takes time, the iconic chicken is freshly prepared, marinated
at least 12 hours in the bold and flavorful Cajun seasonings of
Louisiana, hand battered and
breaded, and slow cooked using proprietary technology, making each
bite crispy outside and juicy inside.
Today's news means that guests in Kazakhstan can look
forward to enjoying Popeyes® world-famous products,
such as the brand's signature Chicken Sandwich, which was the
subject of one of the most successful launches in quick
service restaurant history when it was released in the USA in August
2019.
The brand's passion for its Louisiana heritage and flavourful authentic
food has allowed Popeyes® to become one of the
world's largest chicken quick service restaurant companies with
over 3,900 restaurants in over 30 countries around the
world.
"We're excited to introduce our iconic Louisiana-style chicken
to guests in Kazakhstan with Eldar
Abdrazakov, a highly reputable local investor" said Thiago Santelmo, President RBI EMEA, parent
company of Popeyes®. "This is the first deal for
Popeyes® in Central Asia,
representing a gateway for the region and opening-up new expansion
opportunities for the brand in the coming years."
The Popeyes® launch in Kazakhstan is expected to lead to major
investment in market-leading talent. Centras Group's
Popeyes® business in Kazakhstan plans to create thousands of new
jobs, spanning critical operational roles in construction, supply
chain and distribution as well as provide a direct boost to the
Kazakhstan hospitality sector by
hiring talent to prepare and serve Popeyes®
world-famous products to guests.
Eldar Abdrazakov, owner of Centras Group, said, "We are
extremely proud to announce the signing of the agreement granting
us the exclusive rights to operate Popeyes® in
Kazakhstan, a beloved brand that
has brought moments of celebrations to guests globally. Chicken is
one of the largest and fastest growing categories in the country
and is expected to grow rapidly in years to come, and we are
confident that guests will love their fried chicken from
Popeyes."
Today's announcement reflects the global appeal of
Popeyes® and contributes to the ambitious brand
expansion plan in the region. Popeyes® has previously
entered into agreements to enter France, Poland and Czech
Republic in 2023.
About Popeyes®
Founded in New Orleans in 1972,
Popeyes® has more than 50 years of history and culinary tradition.
Popeyes® distinguishes itself with a unique New Orleans style menu featuring spicy
chicken, chicken tenders, fried shrimp, and other regional items.
The chain's passion for its Louisiana heritage and flavorful authentic
food has allowed Popeyes® to become one of the world's
largest chicken quick service restaurants with over 3,900
restaurants in the U.S. and around the world. To learn more about
the brand, please visit the Popeyes® brand website at
www.popeyes.com or follow us on Facebook, Twitter and
Instagram.
About Restaurant Brands International
Inc.
Restaurant Brands International Inc. is one of the world's
largest quick service restaurant companies with over $35 billion in annual system-wide sales and over
29,000 restaurants in more than 100 countries. RBI owns four of the
world's most prominent and iconic quick service restaurant brands –
TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These
independently operated brands have been serving their respective
guests, franchisees and communities for decades. Through its
Restaurant Brands for Good framework, RBI is improving sustainable
outcomes related to its food, the planet, and people and
communities. To learn more about RBI, please visit the company's
website at http://www.rbi.com
About Centras Group
Centras is a Kazakhstan's
leading private corporation in financial and consumer services. A
Kazkommertsbank Group's spin-off in 2004, Centras now commands
leading market positions in insurance, financial and consumer
services. Centras operates in Kazakhstan and Russia.
Centras pioneered the country's mutual fund in 2005 and
international private equity fund in 2007. Centras is one of four
mandated public pensions manager. Its insurance subsidiaries --
Centras Insurance, Kommesk-Omir -- cover life & non-life
insurance and serve over 1.5 million customers a year. SOS Medical
provides medical assistance and clinical services.
Centras is the organizer of The Kazakhstan Growth Forum, a
professional event platform, and the publisher of the Centras 500
corporate annual ranking.
Forward-Looking Statements
This press release
contains certain forward-looking statements and information, which
reflect management's current beliefs and expectations regarding
future events, initiatives and operating performance and speak only
as of the date hereof. These forward-looking statements are not
guarantees of future performance and involve a number of risks and
uncertainties. These forward-looking statements include statements
about our expectations regarding the ability of the Popeyes
business to open dozens of restaurants in the coming years and grow
in Kazakhstan, to create thousands
of new jobs and to successfully enter or grow in other
markets; our expectations regarding our ability to replicate our
successful international formula for Kazakhstani guests; the
ability of the Popeyes business in Kazakhstan to create hundreds of career
opportunities; or the ability of the Popeyes business to boost the
hospitality sector in Kazakhstan.
Other than as required under applicable laws, we do not assume a
duty to update these forward-looking statements, whether as a
result of new information, subsequent events or circumstances,
change in expectations or otherwise.
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SOURCE Restaurant Brands International Inc.