Kuke Music and Shanghai
Music Publishing House to Collaborate on Music Licensing, Live
Events and the Education Market
BEIJING, March 21,
2023 /PRNewswire/ -- Kuke Music Holding Limited
("Kuke" or the "Company") (NYSE: KUKE), a leading classical music
service platform in China with
approximately 3 million audio and video music tracks, and Shanghai
Music Publishing House announced the extension of their expansive
China partnership, which covers
five segments: online content, commercial licensing, live events,
physical publishing, and broader promotion of the music education
market.
The partnership leverages Shanghai Music Publishing House's
leadership of the national music book publishing market in
China, with Kuke Music's dominant classical music licensing
advantages to target China's tens
of millions of music students, as well as the multi-billion dollar
music education market.
Mr. He Yu, Chief Executive Officer of Kuke Music Holding
Limited, commented, "We are excited to be extending, what has been
a highly successful partnership for both Kuke and Shanghai Music
Publishing House. We look forward to building on our strong
foundation to achieve even greater mutual success, as we focus on
technology and music, and explore a new model of digital music
education and music culture development in order to help solve
problems facing the traditional music education industry. This is
another important step in the continued execution of Kuke's
long-term business strategy of building-out strategic relationships
with all the major publishing houses in China, as we continue to unlock our Company's
true value for shareholders."
Musical instruction and learning have traditionally depended on
paper-based and pirated digital music materials. The cooperation
between Kuke and Shanghai Music Publishing House is expected to
significantly modernize and close the market gap in China's music education field
About Shanghai Music Publishing House
Shanghai Music Publishing House (SMPH) is one of the earliest
professional music publishing agencies in the People's Republic of China, which has
already gone through over 60 years of glories. In the past 67
years, SMPH has launched more than 3,000 kinds of audio-visual,
electronic, and digital publications, as well as nearly 10,000
kinds of books. So far, it has been topping the list in the
national music book publishing market for years, becoming a
veritable leading role in Chinese music publishing.
About Kuke Music Holding Limited (NYSE: KUKE)
Kuke is a leading classical music service platform in
China encompassing the entire
value chain from content provision to music learning services, with
approximately 3 million audio and video music tracks. By
collaborating with its strategic global business partner Naxos, the
largest independent classical music content provider in the world,
the foundation of Kuke's extensive classical music content library
is its unparalleled access to more than 900 top-tier labels and
record companies. Leveraging its market leadership in international
copyrighted classical music content, Kuke provides highly scalable
classical music licensing services to various online music
platforms, and classical music subscription services to over 800
universities, libraries and other institutions across China. In
addition, it has hosted Beijing Music Festival ("BMF"), the most
renowned music festival in China, for 24 consecutive years. Through
KUKEY, the Company's proprietary smart music learning solutions,
Kuke aims to democratize music learning via technological
innovation, bring fascinating music content and professional music
techniques to more students, and continuously improve the
efficiency and penetration of music learning in China. For more
information about Kuke, please visit https://ir.kuke.com/
Forward-looking Statements
This announcement contains forward looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "aims," "future," "intends,"
"plans," "believes," "estimates," "confident," "potential,"
"continue" or other similar expressions. Statements that are not
historical facts, including but not limited to statements about
Kuke's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including those in Kuke's registration statement filed
with the Securities and Exchange Commission. Further information
regarding these and other risks is included in Kuke's filings with
the SEC. All information provided in this press release is as of
the date of this press release, and Kuke undertakes no obligation
to update any forward-looking statement, except as required under
applicable law.
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SOURCE Kuke Music Holding Limited