More than 2,500 global business leaders and experts across
Design and Make industries share insights and solutions in annual
survey results
SAN
FRANCISCO, April 24, 2023 /PRNewswire/ -- Leaders and
experts from industries that design and make places, objects, and
experiences report more business resilience amid an increasingly
uncertain global landscape, according to Autodesk's 2023 State of
Design & Make report, released today.
Globally, 79% of respondents said the world
feels more uncertain than it did three years ago.
To compile the report, Autodesk, Inc. (NASDAQ: ADSK) conducted a
sweeping global study of more than 2,500 business leaders and
experts across Design and Make industries including architecture,
engineering, construction and operations (AECO); product design and
manufacturing (D&M); and media and entertainment (M&E).
The top three challenges facing Design and Make companies today
are attracting and retaining talent, managing costs, and responding
to the volatile global economy and global events. The report also
revealed striking differences in resilience and performance for
companies classified as digitally mature, or further along in using
digital tools to transform their businesses.
- More than half of respondents said their companies have hired
employees who lack key skills but plan to train them.
- Digitally mature companies are outperforming less digitally
mature companies, and the performance gap has widened since the
start of 2020.
- Nearly 95% of respondents said they expect their industry or
organization to make sustainability-focused changes in the coming
years.
"Autodesk has uncovered universal challenges and opportunities
among industries that design and make the world around us," said
Andrew Anagnost, Autodesk president
and CEO. "Across the globe, businesses large and small have made
major operational changes over the last three years to stay
resilient and relevant. Notably, those businesses which have
embraced digitization and data to drive decision making find
themselves better positioned to thrive – even against the backdrop
of continued global economic uncertainty and turmoil."
Navigating uncertain times
Globally, 79% of respondents said the world feels more uncertain
than it did three years ago. An even greater share of European
respondents (86%) felt this way. Factors contributing to the
overall sense of unease included war, inflation, Europe's energy woes, the pandemic, and
ongoing refugee crises.
Encouragingly, nearly 6 in 10 respondents considered their
company well prepared to handle unforeseen future crises. And
leaders of digitally mature companies were 20 percentage points
more likely to say they were prepared for future challenges than
less digitally mature companies.
"The digital and AI processes are the driving force, allowing us
to be personalized and agile," said Matteo
Barale, Co-Chief Executive Officer of PIX Moving, an
autonomous vehicle start-up.
Talent shortages lead all challenges and impede
growth
The workforce has evolved more in the past three years than in
the previous 25, said nearly 3 in 4 respondents. This is a
startling assertion considering the previous quarter century
included the rise of the internet, email, smartphones, mobile apps,
and mobile computing, but shows how daunting workforce changes
caused by the pandemic have been for employers. Attracting and
retaining talent is the top challenge for 48% of respondents.
Access to skilled employees is posing a barrier to business growth
for 64% of respondents. Leaders of digitally mature organizations
reported taking more active steps to address the problem.
A total of 93% of respondents said upskilling was important to
their companies. Skills of the future included those related to
technology, collaboration, and regulatory knowledge.
"In hiring, we've been able to attract a lot of people because
of our technology infrastructure, which allows us to hire people
around the globe," said Jeremy
Smith, Chief Technology Officer for visual effects company
Jellyfish Pictures.
Sustainability goals increasingly important
The report showed a consensus emerging on the importance of
sustainability. Some respondents said taking sustainability
measures will eventually account for a substantial part of their
revenue.
Among the findings:
- 80% of respondents said improving sustainability practices is a
good long-term business decision
- 82% said customers are influencing their sustainability
activities
- Nearly 90% said their industry or organization has made changes
to improve sustainability
Decreasing waste, using more recycled materials, and designing
with sustainability in mind were among the top changes respondents
reported their companies making.
"If we're digitized, we're at an advantage," said Dr.
Amy Hochadel, Executive Director of
Global Business for Connected Places Catapult, the United Kingdom's innovation agency for cities.
"I think that's going to become more and more critical as we deal
with climate issues and changing environments."
Digitally mature companies primed for growth
Digital transformation is boosting business by reducing costs,
increasing innovation, improving performance, and enabling products
and services to launch faster. Indeed, 79% of respondents said that
the future growth of their company will depend on digital
tools.
When Autodesk looked at business metrics including customer
satisfaction, profit margin, and revenue from 2019-2021,
overall:
- More digitally mature companies outperformed less digitally
mature companies
- The performance gap between more and less digitally mature
companies appears to grow
More digitally mature companies planned to increase investments
over the next three years in:
- Technology to improve project outcomes
- Product or service innovation
- New product or service development
Download the complete findings in the free, 55-page 2023 State
of Design & Make report.
About the State of Design & Make report
Autodesk has served the Design and Make industries for decades,
giving the company unique access to experts in the AECO, D&M,
and M&E industries. Autodesk partnered with Ipsos, a leader in
global research and insights, to survey 2,565 leaders and experts
across the globe. The State of Design & Make report names the
most pressing drivers of change shaping today's business decisions
to help leaders make informed, strategic choices for the
future.
Autodesk will update the State of Design & Make report
annually.
About Autodesk
Autodesk is changing how the world is designed and made. Our
technology spans architecture, engineering, construction, product
design, manufacturing, media and entertainment, empowering
innovators everywhere to solve challenges big and small. From
greener buildings to smarter products to more mesmerizing
blockbusters, Autodesk software helps our customers to design and
make a better world for all. For more information, visit
autodesk.com or follow @autodesk. #MakeAnything
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SOURCE Autodesk, Inc.