The new ultra-premium tequila will be
available nationwide starting in July
ST.
LOUIS, May 2, 2023 /PRNewswire/ -- To celebrate
and honor El Mayor's 25th anniversary, Master Distiller Rodolfo
Gonzalez selected 25 barrels of the distillery's oldest stock to
create a unique, limited-edition tequila: El Mayor Extra Añejo
Bourbon Barrel Aged. The ultra-premium tequila is aged for 39
months in American Oak bourbon barrels and distilled from Blue
Weber agave from the valley area of Jalisco, Mexico. A limited allocation of
approximately 6,000 bottles will be available at a suggested retail
price of $129.99 per 750-ml. bottle.
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, the limited-edition tequila
will be available nationwide in July.
"This limited-edition Extra Añejo tequila is the culmination of
25 years of knowledge, expertise and innovation," said Graciela Gonzalez, fourth-generation distiller
and daughter of Rodolfo Gonzalez.
"The result is an extraordinarily smooth, well-balanced tequila
with elegant oak hints, baking spices and dried fruit on the nose
and palate. It's a gorgeous expression worthy of marking such a
significant milestone."
The El Mayor 25th Anniversary Extra Añejo Bourbon
Barrel Aged bottle features a silver label and embossed detail
around the neck. It is packaged in an attractive black box with
silver markings that complement the label.
"The tequila category is experiencing a meteoric rise, fueled by
award-winning brands like El Mayor," said Chelsi Hofmeister, brand manager for El Mayor.
"This latest 25th Anniversary Extra Añejo tequila is
sure to be sought after by those who recognize and appreciate
exceptional tequila."
For recipes and more information about El Mayor and the
limited-edition 25th Anniversary Extra Añejo Bourbon
Barrel Aged tequila, or to find a retailer, visit elmayor.com or
follow the brands @elmayortequila on Facebook and Instagram.
About Luxco
Founded in St.
Louis in 1958 by the Lux Family, Luxco is a leading
producer, supplier, importer and bottler of beverage alcohol
products. Our mission is to meet the needs and exceed the
expectations of consumers, associates and business partners. Merged
with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco
operates as MGP's Brands Division and manages all MGP/Luxco brands.
This extensive and award-winning spirits portfolio includes
well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers,
home of Ezra Brooks, Rebel, Blood
Oath, David Nicholson and
Daviess County; Lebanon, Kentucky-based Limestone Branch
Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey,
Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco,
Mexico-based Destiladora González Lux, producer of 100%
agave tequilas, El Mayor, Exotico and Dos Primos; and Ross &
Squibb Distillery in Lawrenceburg,
Indiana, where the Remus Straight Bourbon Whiskey and
Rossville Union Straight Rye Whiskey are produced. The innovative
and high-quality brand portfolio also includes Everclear Grain
Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man
Irish Whiskey, Green Hat Gin and other well-recognized brands. For
more information about the company and its brands,
visit luxco.com.
CONTACT:
Patrick
Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE Luxco