Matchpoint Platform Will Power the FAST and AVOD
Channel for All Platforms
LOS
ANGELES, May 11, 2023 /PRNewswire/ -- Cinedigm
Corp. (NASDAQ: CIDM), the leading independent streaming company
super-serving enthusiast audiences, today announced plans to become
a premier provider of content created for the growing interest and
fascination around start-up businesses and entrepreneurship by
entering into partnership with Entrepreneur magazine to launch
Entrepreneur TV. Entrepreneur Media LLC, the media powerhouse at the forefront
of the culture, mindset, and lifestyle of entrepreneurship,
unveiled its new streaming service Entrepreneur TV. It's the first-ever FAST/VOD channel
from the publisher of Entrepreneur magazine and will deliver more than 200
hours of content streaming 24 hours a day, 7 days a week across
multiple platforms. The deal was brokered by Agency for the
Performing Arts (APA) almost immediately after Entrepreneur signed
with the agency for representation.
"Entrepreneur has been committed to delivering trusted
and valued content to help inspire, inform, and celebrate the
people who make business work, Entrepreneur TV is the latest platform to share
these stories with those who are helping build the future of
business," said Entrepreneur Media LLC President Bill
Shaw. "This new platform will not only deliver our vast
library of video programming to the business leaders who have
helped shape companies today, but will also provide new, exciting,
engaging programming to help shape the business leaders of
tomorrow."
The opportunity was packaged by APA who saw the natural brand
extension and the right partner in Cinedigm. "APA represents some
of the most celebrated lifestyle brands across all media platforms
worldwide and we wanted to help our client grow and expand their
audience by establishing a 24/7 premiere streaming service with the
right partner," said Hayden Meyer,
an APA Partner and Executive Vice President.
Entrepreneur TV will
provide original and award-winning shows ranging from high-stakes
investment, documentaries, behind-the-scenes looks at major brands,
tips for starting your company, and much more. One of the most
trusted resources in business, Entrepreneur is known for
going to the ground floor of businesses, from budding to blowing
up, to bring audiences the nuggets of wisdom that will help them
succeed in their own journey.
The new channel will utilize Cinedigm's industry-leading
Matchpoint technology platform to power the service, making
Entrepreneur another great brand to leverage the Matchpoint
platform on a SaaS basis. "We are excited to partner with
Entrepreneur Media to bring their dedicated readership base to the
rapidly growing FAST market and establish them as a leader in video
streaming services that meet the needs of the growing entrepreneur
community. We will bring our extensive expertise in enthusiast
channels and our industry-leading Matchpoint platform to create a
compelling service for this popular brand," said Marc Rashba, Executive Vice President of
Partnerships at Cinedigm.
ABOUT ENTREPRENEUR MEDIA
Entrepreneur is the media powerhouse at the forefront of the
culture, mindset, and lifestyle of entrepreneurship. For 46 years,
Entrepreneur has helped business leaders start, run and grow their
ventures. Today, the brand helps fuel creative ideas and strategize
breakthrough growth plans with how-to content, books, podcasts,
videos, consulting services, and more. Entrepreneur
magazine, Entrepreneur.com, video production arm (Entrepreneur
Studio), and publishing imprint Entrepreneur Books provide
solutions, information, inspiration and education read by millions
of entrepreneurs and business owners worldwide.
ABOUT CINEDIGM
For more than 20 years, Cinedigm (NASDAQ: CIDM) has led the digital
transformation of the entertainment industry. Today, Cinedigm
entertains consumers around the globe by providing premium feature
film and television series, enthusiast streaming channels and
technology services to the world's largest media, retail and
technology companies. As a leader in the rapidly evolving streaming
ecosystem, Cinedigm continues its legacy as an innovator through
its adoption of next-generation technologies, such as artificial
intelligence and machine learning, through its proprietary,
highly-scalable Matchpoint™ technology platform. For more
information, visit cinedigm.com.
ABOUT APA
Founded in 1962, APA is one of the largest diversified talent
agencies in the industry with offices in Los Angeles, New
York, Nashville,
Atlanta, Toronto and London. With a cultural ethos of
innovation, creativity, collaboration, commitment,
diversity and inclusion, APA empowers their
clients with the tools, resources, relationships and opportunities
that enable them to build their careers and brands across all media
platforms.
PRESS CONTACT:
The Lippin Group for Cinedigm
cinedigm@lippingroup.com
INVESTOR RELATIONS CONTACT:
Julie Milstead
investorrelations@cinedigm.com
For APA
Brad Turell
bturell@apa-agency.com
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SOURCE Cinedigm Corp.