Latest Ezra Brooks brand-family variants now
available with elevated proof and taste
ST.
LOUIS, May 15, 2023 /PRNewswire/ -- Lux Row
Distillers announced two new variants in the Ezra Brooks brand
family: Ezra Brooks 99 Straight Rye Whiskey and a newly
reformulated Ezra Brooks Bourbon Cream. Both variants will reach
retail shelves across the country later this month at a suggested
retail price of $24.99 for Ezra
Brooks Straight Rye Whiskey and $21.99 for Ezra Brooks Bourbon Cream per 750 ml
bottle.
Ezra Brooks 99 Straight Rye Whiskey has a 51% rye mash bill and
is charcoal filtered for a smooth, mellow finish. Bottled at an
elevated 99 proof, Ezra Brooks 99 Straight Rye Whiskey delivers
tasting notes that include hints of chocolate, leather, vanilla and
spicy grains, balanced by slightly sweet and oaky tones. Ezra
Brooks 99 Straight Rye is offered in upscale packaging on par with
its bourbon sibling (Ezra Brooks 99 Kentucky Straight Bourbon
Whiskey), including a prominent "99" proof callout and Lux Row
Distillers embossing on the bottle's shoulder.
Ezra Brooks Bourbon Cream is still made using all-natural cream
and Kentucky Straight Bourbon but is now bottled at 33 proof – one
of the highest proof levels of any offering in the Bourbon Cream
category. Tasting notes include cinnamon, nutmeg and caramel with
hints of vanilla and sweet pecan on the nose and buttery caramel,
sweet toffee and a smooth, warm finish on the palate. Like its
other elevated namesakes, Ezra Brooks Bourbon Cream now is offered
in upscale packaging – in this case, with a prominent "33" callout
and Lux Row Distillers embossing on the bottle's shoulder.
"Based on the success of Ezra Brooks 99 Kentucky Straight
Bourbon Whiskey, we have elevated the proof for both the Ezra
Brooks Rye and Bourbon Cream variants," said Eric Winter, brand manager for Ezra Brooks.
"Ezra Brooks 99 Rye drinkers will find the same great rye-whiskey
taste, but with enhanced flavor delivered by the higher proof.
Similarly, our new Ezra Brooks Bourbon Cream delivers a bolder,
richer expression of the bourbon-cream flavor our customers
love."
About Luxco
Founded in St. Louis in 1958 by
the Lux Family, Luxco is a leading producer, supplier, importer and
bottler of beverage alcohol products. Our mission is to meet the
needs and exceed the expectations of consumers, associates and
business partners. Merged with MGP Ingredients, Inc. in 2021
(Nasdaq: MGPI), Luxco operates as MGP's Brands Division and
manages all MGP/Luxco brands. This extensive and award-winning
spirits portfolio includes well-known brands from four
distilleries: Bardstown,
Kentucky-based Lux Row Distillers, home of Ezra Brooks,
Rebel, Blood Oath, David Nicholson
and Daviess County; Lebanon, Kentucky-based Limestone Branch
Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey,
Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco,
Mexico-based Destiladora González Lux, producer of 100%
agave tequilas, El Mayor, Exotico and Dos Primos; and Ross &
Squibb Distillery in Lawrenceburg,
Indiana, where Remus Straight Bourbon Whiskey and Rossville
Union Straight Rye Whiskey are produced. The innovative and
high-quality brand portfolio also includes Everclear Grain Alcohol,
Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish
Whiskey, Green Hat Gin and other well-recognized brands. For more
information about the company and its brands,
visit luxco.com.
CONTACTS:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE Lux Row Distillers