The Luoyang VR Project to also land in Luoyang and
Beijing later this year
BEIJING, June 20,
2023 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, launched its Luoyang Virtual Reality
(VR) Project in Shanghai in April
and has since attracted more than 5,000 players to try the
industry's first-ever all-immersive entertainment experience. Based
on iQIYI's hugely popular original IP Luoyang, the Luoyang
VR Project will also land in Luoyang, Henan province and Beijing later this summer in the second half
of the year.
The project has generated tremendous interest and raving reviews
in the short time since its launch. Consumers marveled at how
highly realistically the set-up stimulates the physical experience
of high winds, waterfall, and explosion—all within a physical space
of 300 square meters. For consumers, the project breaks new ground
in merging imagination and reality.
The strong user feedback is a testament to the sophistication of
iQIYI's entertainment technology. The first attempt in the VR
industry to integrate different elements from immersive theatre,
VR, and original IP, the project leverages the "Inside-out
Tracking" technology and other industry-leading, sensory-simulation
techniques to "build in" cars, boats, carriages, and other props as
well as to simulate different physical experience. The upshot is a
highly realistic environment that fully immerses the audience in
the story.
Created by the iQIYI DREAMVERSE studio, the project marks the
latest addition to iQIYI Chinese Historic City Universe (iCHCU) of
Luoyang, which consists of 12 distinct entertainment projects all
inspired by the popular Luoyang IP. iQIYI's Original
IP-based VR Project Receives Strong Consumer Response in Shanghai
Debut
ZHANG Hang, senior vice president of iQIYI said: "The Chinese
content market provides a host of excellent IPs, but the industry
is still at the beginning of harnessing the full potential of these
IPs. The Luoyang VR Project shows how incorporating technological
innovations and a localized approach to exploring VR
commercialization, original IP-based projects boost both the
content market and cultural consumption at large."
HU Shihui, founder and CEO of metaverse-themed park X-META,
iQIYI's partner and offline operator of the project, pointed out in
addition to a highly immersive "in-theatre" experience, the
project also generates user interest by incorporating dining and
opportunities for dressing up in costumes and photoshoots. Hu said:
"As the Luoyang VR project
meets a variety of consumer needs, it elevates the 'cultural
metaverse' entertainment experience to a whole new
level." Hu also anticipated sustained consumer interest in the
project in the coming months as summer holidays begin.
iQIYI first entered the field of offline VR entertainment in
2018, and, in 2020, established the production studio DREAMVERSE to
focus on curating VR projects and all-immersive experiences.
DREAMVERSE has since launched a series of popular offline VR
projects, and the Luoyang VR Project marks its latest hit.
Gen-Z and younger millennials are using virtual reality
extensively, with 36% of Chinese consumers having used virtual
reality headsets to play games or view content in the past six
months, according to PwC's
2022 Global Consumer Insights Survey China Report.
Building on the momentum of the Luoyang VR Project, iQIYI is
also set to launch three shorter interactive experience projects
including Mars Rescue, Kunlun Maze, and
Apocalyptic Adventure at the end of June. These projects
target particular audience segments—such as couples—and promise to
enrich consumers' options for entertainment.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI