The partnership will
enable Booking.com to automate the way it updates and
manages information about accommodations with recognised
third-party sustainability certifications on its platform
COPENHAGEN, Denmark,
July 25, 2023 /PRNewswire/ --
BeCause, a startup enterprise software company transforming how the
hospitality, travel, and tourism industries manage their
sustainability data, has announced a new partnership with global
online travel platform Booking.com. Through a dedicated API, the
partnership will make it possible for Booking.com to receive
updated data in real time about accommodations that have earned an
array of more than 40 recognized third-party sustainability
certifications. This will enable the company to more efficiently
present reliable, up-to-date information about those accommodations
with a third-party certification, so travelers can make a more
informed choice for their next trip.
The ability to transparently communicate credible sustainability
information is increasingly crucial for companies like Booking.com,
as a growing number of people continue to indicate that they prefer
more sustainable travel choices. In fact, according to
Booking.com's latest Sustainable Travel Report, 57% of global
travelers say they would feel better about staying in a particular
accommodation if they knew it had a sustainable certification, and
81% say sustainable travel is important to them.
A bespoke sustainability solution to meet global tourism and
traveler needs
Based on its Sustainability Management Hub platform, BeCause
developed an API solution specifically for Booking.com's needs. As
one of the world's leading digital travel platforms, Booking.com
sought an efficient, scalable way to receive data from
accommodations certified according to the Global Sustainable
Tourism Council (GSTC) recognized standards, among others. They
also wanted that data to be automatically updated in their
database, so Booking.com customers would always have access to
up-to-date sustainability information about the available
accommodation options.
BeCause's solution addresses both needs first by replacing
manual update processes, which are time-consuming and occur only
periodically, with automated sustainability data transfers. The
BeCause solution also maps standards from 40+ certifications that
align with GSTC criteria to the data provided by tens of thousands
of individual properties worldwide, providing a more complete and
accurate picture of the sustainability information for those
accommodations available on Booking.com.
"Through our partnership with BeCause and the technical
solutions they have created specifically for our platform, we've
streamlined how we receive sustainability information from our
accommodation partners that have invested in achieving a credible
third-party certification, allowing us to focus our efforts
internally on those areas where we can further innovate and have
the most impact," says Thomas
Loughlin, Sustainability Manager at Booking.com. "We get the
accurate, trustworthy data that we need in real time, which we can
then in turn automatically present to our customers, enabling them
to make more informed decisions about how they choose to
travel."
A partnership between leaders in the sustainability
sphere
"Working with Booking.com, which beyond having an extensive
global reach, has an equally considerable reputation for being a
leader in sustainability issues and efforts, is a significant deal
for our startup," says Frederik Rubens
Steensgaard, CEO and Co-founder of BeCause. "It's an ideal
fit in terms of vision, needs and capability, and we look forward
to helping Booking.com expand its sustainability data management
capabilities even further as our partnership continues."
BeCause helps organizations collect, coordinate, and communicate
their sustainability data, reducing redundancies and creating
efficiencies that translate to positive revenue and ecological
impacts. BeCause's solution connects certification entities and
travel providers and distributors, enabling over 17,000 hotels and
online travel platforms to provide travelers with accurate and
reliable sustainability data. These processes, traditionally
handled via spreadsheets, emails and unconnected niche systems, are
ripe for transformation, and the need to manage them efficiently to
ensure compliance and competitive advantage is fueling the growth
of BeCause.
For more information about BeCause or to speak with CEO and
Co-founder Frederik Steensgaard,
please contact Vanessa Horwell at
vhorwell@thinkinkpr.com.
About BeCause
BeCause is an enterprise software
company that enables sustainability data to flow simpler, faster
and cheaper so travel and tourism companies can positively impact
people, the planet and their profits. BeCause works with over
17,000+ companies, including sustainability-certified hotels,
eco-labels, certification entities like GreenKey, industry partners
including UN GSTC and marketplaces including Booking.com. The
BeCause Sustainability Management Hub allows organizations to
collect and display all their communication about their
sustainability efforts in one place, empowering them to make
sustainability manageable for their operations and a competitive
advantage for their business. For more information, visit
because.eco.
About Booking.com:
Part of Booking Holdings Inc.
(NASDAQ: BKNG), Booking.com's mission is to make it easier for
everyone to experience the world. By investing in the technology
that helps take the friction out of travel, Booking.com's
marketplace seamlessly connects millions of travelers with
memorable experiences every day. For more information, follow
@bookingcom on social media or visit
www.globalnews.booking.com.
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