MIAMI, Aug. 1, 2023
/PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or
the "Company") (NASDAQ: LUCY; LUCYW), the developer of smart
eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok®
brands, is pleased to announce the launch of a new transitional
blue light blocking lens designed to maximize the utility, eye
protection and user satisfaction of Lucyd eyewear.
The Lucyd Blueshift lens is an exclusive new lens upgrade
offered with Lucyd eyewear, custom-developed by the Company, that
provides the following benefits:
- The lens is photochromic, and tints to a polarized
sunglass in bright environments, while remaining clear indoors. The
lens will tint even without exposure to UV light, which is required
to activate many other photo-sensitive lenses. This means they will
darken behind a UV-blocking windshield and can be used for eye
protection while driving.
- At the company's in-house lens lab, each lens has manually
applied a special blue light blocking layer that does not disrupt
the lenses' ability to transition to a sunglass. This additional
coating provides an average of 40% filtration of harmful blue
light, according to independent testing from Colts Labs.
- Unlike many other lenses offering this degree of blue light
filtration, the lens does not have a significant yellow or amber
tint, and is fully clear indoors. The resulting product is an ideal
lens for mixed indoor/outdoor, on-screen and off-screen use.
- The Blueshift lens is available in both non-Rx and in any
prescription, including progressive bifocals.
Harrison Gross, CEO of
Innovative Eyewear Inc., commented:
"I am thrilled to announce another engineering feat from our
dedicated team, who are always pushing to help our customers get
the most out of the glasses they wear every day. The new Blueshift
lens makes our eyewear suitable for use in almost any environment
and at any light level. We believe this lens is an important
enhancement for all-day wearability, allowing the user to
seamlessly shift from blocking harmful blue light during computer
and phone use, to enjoying driving and outdoor activities
comfortably in high sunlight. We believe this exciting new upgrade,
in tandem with our recently released Lucyd app which made our
eyewear the first to be ChatGPT-enabled, further expands the tech
advantages of Lucyd Eyewear over competing products."
For some recent coverage on Innovative Eyewear, watch this
video.
About Innovative Eyewear, Inc.
Innovative Eyewear is a
developer and retailer of cutting-edge ChatGPT enabled smart
eyewear, under the Lucyd®, Nautica®,
Eddie Bauer® and
Reebok® brands. True to our mission to Upgrade Your
Eyewear®, our Bluetooth audio glasses allow users to
stay safely and ergonomically connected to their digital lives, and
are offered in hundreds of frame and lens combinations to meet the
needs of the optical market. To learn more and explore our
continuously evolving collection of smart eyewear, please visit
www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements,
including those relating to the anticipated timing of completion of
the offering and other statements that are predictive in nature.
Forward-looking statements are based on the Company's current
expectations and assumptions. The Private Securities Litigation
Reform Act of 1995 provides a safe-harbor for forward-looking
statements. These statements may be identified by the use of
forward-looking expressions, including, but not limited to,
"anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
statements regarding our new transitional blue blocking lens. The
Company undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events or otherwise. Important factors that could cause
actual results to differ materially from those in the
forward-looking statements are set forth in the Company's filings
with the Securities and Exchange Commission, including its
registration statement on Form S-1, as amended from time to time,
under the caption "Risk Factors."
Investor Relations Contacts:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.