MIAMI, Nov. 5, 2024
/PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear"
or "the Company") (NASDAQ: LUCY; LUCYW), the developer of smart
eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok®
brands, today announced that the full range of Lucyd, and Powered
by Lucyd products, will be available at NFM Optical starting Black
Friday, 2024.
NFM (Nebraska Furniture Mart), headquartered in Omaha, NE, is a powerhouse Midwestern retailer
with four locations that redefine the retail experience, founded in
1937. The stores offer sunwear in Kansas
City and The Colony and beginning with the Omaha location's new NFM OPTICAL, they
will carry numerous Lucyd frames as well as the Company's
sophisticated new Lucyd Kiosk standing display.
Harrison Gross, CEO of Innovative
Eyewear, said "NFM is a highly regarded and well-established
retailer, and we are thrilled to work with an esteemed Berkshire
Hathaway company. NFM has provided a destination shopping
experience for nearly a century, and I believe their passion for
groundbreaking retail experiences is an excellent match for our
unique designer smart eyewear. We believe this new category
represents an important step forward in eyewear, providing safer,
open-ear audio for active lifestyles, and wearable utility that
makes information and communications more accessible. This holiday
season, go to NFM Optical to Upgrade Your Eyewear®."
Rob Roggeveen, Senior Optical Buyer at NFM said, "With the
recent expansion into the Wellness sector with NFM Optical, we are
able to provide cutting edge technology and new and innovative
optical solutions to our customers. Lucyd's selection of smart
eyewear offers another level of service that we can offer our
prescription and non-prescription Optical customers. This is
something special that opens up a whole new world for eyeglass
wearers."
To try Lucyd eyewear at NFM Optical this holiday season,
including the new Lucyd Armor™ smart safety glass, visit
NFM.com and visit the NFM Optical page, or shop at their
flagship Omaha, Nebraska
store.
About NFM
NFM (Nebraska Furniture Mart), as originally named, was founded
by Rose Blumkin in 1937 in the
basement of her husband's pawn shop in Omaha, Nebraska. In 1983, investor
Warren Buffett purchased a majority
interest in NFM and made it part of the Berkshire Hathaway family
of companies. Today, NFM is one of the nation's largest home
furnishings retailers, selling furniture, flooring, appliances and
electronics. NFM currently has locations in Omaha, Nebraska, Des
Moines, Iowa, Kansas City,
Kansas and Dallas-Fort Worth,
Texas with a planned fifth location in Cedar Park, Texas a suburb of Austin. For more information on NFM, please
visit www.nfm.com.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer of cutting-edge ChatGPT
enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and
Reebok® brands. True to our mission to Upgrade Your
Eyewear®, our Bluetooth audio glasses allow users to stay
safely and ergonomically connected to their digital lives and are
offered in hundreds of frame and lens combinations to meet the
needs of the optical market. To learn more and explore our
continuously evolving collection of smart eyewear, please visit
www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements,
including those relating to the launch of our products in NFM.
Forward-looking statements are based on the Company's current
expectations and assumptions. The Private Securities Litigation
Reform Act of 1995 provides a safe-harbor for forward-looking
statements. These statements may be identified by the use of
forward-looking expressions, including, but not limited to,
"anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
our potential opportunities related to the launch of our smart
eyewear products on Target.com. The Company undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events or otherwise.
Important factors that could cause actual results to differ
materially from those in the forward-looking statements are set
forth in the Company's filings with the Securities and Exchange
Commission, including its annual report on Form 10-K under the
caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.
