Rideshare Company Using Rokt's Technology to
Increase Loyalty and Engagement
NEW
YORK, Aug. 10, 2023 /PRNewswire/ -- Rokt, the
leading ecommerce technology company using machine learning to make
transactions more relevant to each shopper, today announced that it
has partnered with Lyft, Inc. (Nasdaq :LYFT) to offer a more
personally relevant experience to riders in the US and Canada. The ridesharing company is taking
advantage of Rokt's technology to present highly relevant offers to
riders through the Lyft app.
"Rokt and Lyft share a customer-first approach and an unwavering
commitment to adding value to the digital experience," said
Elizabeth Buchanan, CCO of Rokt.
"We're thrilled to launch this partnership to make every Lyft
journey more personally relevant for riders in North America and to support the Lyft Media
division as it grows."
"Through Lyft Media, we'll communicate with our riders in a
thoughtful way that improves their overall experience," said
Zach Greenberger, Lyft Chief
Business Officer. "We chose Rokt as an ecommerce partner because
the company has an unparalleled record of success and has built
deep credibility with clients across numerous industries. We're
highly confident that Rokt will enable us to deliver a more custom
in-app experience to every one of our riders."
Rokt enables companies to tap additional revenues, acquire
advertising customers at scale and deepen relationships with their
existing ones by using machine learning to present highly relevant
offers to each shopper in the final stages of an ecommerce
transaction, when they are most likely to convert.
Rokt's exclusive, closed marketplace is backed by intelligence
powered by billions of annual transactions across hundreds of
leading ecommerce businesses. The technology enables brands to
create a seamless customer experience while controlling the types
of offers eligible to be displayed to their customers. Businesses
partnering with Rokt have been able to unlock incremental
profitability of more than $0.30 per
transaction by tailoring high-performing, relevant experiences to
each customer.
About Rokt
Rokt is the global leader in ecommerce
technology, enabling companies to drive incremental value from
every transaction by offering highly relevant messages at the
moment customers are most likely to convert. Rokt's machine
learning technology has powered billions of global transactions
annually for the world's leading companies, including Live Nation,
AMC Theatres, PayPal, Uber, Hulu, Staples, Lands' End, and
HelloFresh. Founded in Australia,
with US headquarters in New York
City, the company operates in 15 countries across
North America, Europe and the Asia-Pacific region. Rokt for a second year in
a row joined the fastest-growing private companies in the US on the
Inc. 5000 list in 2022.
To learn more, visit Rokt.com.
About Lyft
Lyft was founded in 2012 and is one of the
largest transportation networks in the
United States and Canada.
As the world shifts away from car ownership to
transportation-as-a-service, Lyft is at the forefront of this
massive societal change. Our transportation network brings together
rideshare, bikes, scooters, transit and all in one app. We are
singularly driven by our mission: to improve people's lives with
the world's best transportation.
Media Contact:
Rokt
Tarana Mehta
tarana.mehta@rokt.com
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SOURCE ROKT Pte. Ltd.