Annual Event Builds on the RE/MAX Value
Proposition and Growing Business for Broker/Owners and Agents in
Today's Market
DENVER, Aug. 10,
2023 /PRNewswire/ -- Hundreds of
RE/MAX® Broker/Owners, Managers and guests from around
the world convened in Chicago, IL,
from Aug. 6-8 for the eagerly anticipated annual Broker Owner
Conference (BOC), hosted by RE/MAX, LLC. This three-day event
included world-class networking opportunities, industry luminaries
and notable celebrities. American journalist, author and television
host Joan Lunden, along with
enterprising investor and Shark Tank guest Rohan Oza, graced the event as featured
speakers.
The event was distinguished by an array of presenters, including
RE/MAX President and CEO Nick
Bailey. During the Opening General Session, Bailey shared
enlightening perspectives on fostering a culture of growth and
delivering an exceptional experience for agents. He also spoke to
the RE/MAX resources that help Broker/Owners attract top talent to
their offices and support agents in their businesses. This includes
a Conversions, Mergers and Acquisitions program, Teams Pilot
program launched in six U.S. states, and MAX/Tech powered by
kvCORE, the technology platform offered to RE/MAX affiliates at no
added cost. Bailey also let the crowd know that despite current
market trends and interest rates, people will continue to buy and
sell homes.
"I believe household formation, getting married, moving for a
job, moving to care for your family, having children, getting
divorced, those are the things that control our business," Bailey
said. "That is not going to change. In my three decades in this
business, there's something happening every single year."
Amy Lessinger, Senior Vice
President of Region Development, underscored the importance of
comprehending and elevating the RE/MAX value proposition. As a
former RE/MAX agent, team leader and Broker/Owner herself,
Lessinger rallied the audience with a message of inspiration and
motivation.
"What is the RE/MAX secret sauce? What makes RE/MAX so special?
The bottom line is RE/MAX helps agents sell a lot of houses. No one
in the world can match our results, especially in agent
productivity. A broker's job is to help agents be more
professional, productive and profitable. Once you understand your
secret sauce and master it alongside the RE/MAX value proposition –
brand, technology, education and culture – you truly have power in
the market."
In addition, RE/MAX Co-Founder and Chairman of the Board Dave
Liniger was joined on stage by the charismatic Joan Lunden, who imparted key advice to anyone
who wants to achieve their goals and find more success in their
life. Lunden shared several anecdotes from her 17-year career as
co-host of ABC's "Good Morning, America," as well as from her
subsequent success as an author and speaker.
"It's been saying 'Yes' and not being afraid to be open to
opportunities and to taking risks that really catapulted me from
one level to the next," Lunden told Liniger and the audience.
"Everybody knows RE/MAX, so you've done the same thing." Liniger's
parting advice to the crowd was to "Never give up."
As the Closing Session speaker, Rohan
Oza, an experienced branding executive and popular guest
judge on Shark Tank, focused on how agents can live their
brand, tap into their community and stay resilient in tougher
times. "You've got to be able to fight through tougher times," said
Oza, comparing the market to previous years.
Oza also spoke about maintaining brand and the need to
constantly reinvent oneself, explaining that agents can elevate and
differentiate themselves by "tapping into the influencers in
[their] marketplace" to keep their brand relevant.
Other notable announcements included:
- The rollout of new RE/MAX yard sign designs. RE/MAX affiliates
now have additional options to promote listings, and the new
signage reflects the RE/MAX brand's agent-centric, modern approach
to marketing.
- The highly anticipated launch of CORE Listing Machine and
Design Center, a robust marketing platform providing one-touch
promotional packages.
- New alignment between The CCIM Institute and RE/MAX. Members of
the RE/MAX network now have access to top tier commercial real
estate education.
In addition, next year's BOC date and location was announced.
The 2024 RE/MAX Broker Owner Conference is set for Aug. 19-21, 2024, at the Marriott Marquis San
Diego Marina.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with more than 140,000 agents in over 9,000
offices and a presence in more than 110 countries and territories.
Nobody in the world sells more real estate than RE/MAX, as measured
by residential transaction sides. RE/MAX was founded in 1973 by
Dave and Gail Liniger, with an
innovative, entrepreneurial culture affording its agents and
franchisees the flexibility to operate their businesses with great
independence. RE/MAX agents have lived, worked and served in their
local communities for decades, raising millions of dollars every
year for Children's Miracle Network Hospitals® and other
charities. To learn more about RE/MAX, to search home listings or
find an agent in your community, please visit www.remax.com. For
the latest news about RE/MAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC