Powered by its Proprietary Matchpoint™
Technology, Cineverse to Unleash One of the Most Iconic Animal
Series as a New Global FAST and AVOD Channel
LOS
ANGELES, Aug. 16, 2023 /PRNewswire/
-- Cineverse Corp. (NASDAQ: CNVS), a global streaming
technology and entertainment company with one of the world's
largest portfolios of streaming channels and content libraries,
today announced that it has secured global rights to one of the
most popular animal shows: Dog Whisperer with Cesar Millan. Originally airing on the
National Geographic Channel, this popular series starring
Cesar Millan and everybody's favorite pet dogs, ran for 9
seasons with more than 160 episodes.
Cineverse, which was previously known as Cinedigm, has
secured rights to distribute the entire Dog Whisperer series
across multiple digital platforms as part of the overall deal. This
includes distribution via ad-supported video-on-demand (AVOD), as
well as the creation of a new free ad-supported streaming
television (FAST) channel -- the "Dog Whisperer" channel -- that
will be made available on the Company's flagship Cineverse service,
as well as third-party streaming platforms around the
world.
Dog Whisperer with Cesar
Millan made its debut in 2004 as thirty-minute
episodes on the National Geographic Channel. The following year,
the series transitioned to primetime and became a one-hour program.
Additional highlights include:
- By 2010, the show had entered syndication via FOX, greatly
expanding its audience reach
- By 2011, the series had achieved a global presence by airing in
over 80 countries across the world
- In the U.S., Dog Whisperer – which has welcomed guest
celebrities such as Jada Pinkett
Smith, Denise Richards,
Howie Mandel and Virginia Madsen - at one point attracted
more than 10 million viewers per week
- "Dog Whisperer" held the position of National Geographic's
highest-rated series for a span of six years
- The show also received Emmy nominations for Outstanding Reality
Program in both 2006 and 2007
- "Dog Whisperer" won the People's Choice Award for Favorite
Animal Show in 2008
"The market for pet products and services surged to more than
$136 billion dollars last year, and
more than 2,000 advertisers spent $1.18
billion on ads – the vast majority of that was on video,"
said Erick Opeka, President &
CSO of Cineverse. "Given the massive global fan base and success of
this seminal brand, we expect its revenue performance will far
surpass our most successful FAST channel, Bob Ross. The initial reception from platforms
and partners has been exceptional, and we plan on releasing the
international channel rapidly into the global market during
calendar Q4/Fiscal Q3."
"We knew it was time to bring this distinguished series back to
audiences around the globe, starting immediately in the U.S.", said
David Segura and Kay Sumner, part of the ownership group at Dog
Whisperer Productions. "Working with a partner like Cineverse
with an extensive distribution network and relationships with every
major streaming platform along with their industry-leading digital
distribution platform made complete sense to us."
"Almost 20 years ago, one of the most popular pet-based TV
series launched on television and immediately gained large
audiences and attracted fans around the world. People have been
enthralled at the skill and personality of Cesar Millan and
have been hooked ever since. We look forward to bringing Dog
Whisperer to fans who have not had an opportunity to watch in
several years, as well as introducing the show to entirely new
audiences for the very first time," said Marc Rashba,
Executive Vice President of Partnerships at Cineverse. "This
seminal television series will meet the demand for strong single IP
brands on FAST and AVOD, allowing streaming platforms to connect
with viewers who want to revisit and indulge in their all-time
favorite shows. Utilizing our Matchpoint™ technology, we are
working quickly to fast-track the availability of this series and
are excited to add this to our growing portfolio of branded
channels targeting fans across many genres."
Cineverse will bring the channel to market at an unprecedented
rate – utilizing its proprietary Matchpoint™ platform suite. As a
one-stop streaming technology provider, Matchpoint cost-effectively
manages and delivers digital content to all major ad-supported,
subscription-based and transactional platform providers. Matchpoint
not only powers all of Cineverse's digital content across its own
platforms, but also is uniquely designed to serve third-party
platforms and partners.
ABOUT CINEVERSE
Cineverse is a global streaming technology and entertainment
company with one of the world's largest portfolios of owned and
operated streaming channels, all powered by its advanced,
proprietary technology platform. Cineverse currently features
enthusiast brands for subscription video on demand (SVOD),
transactional video on demand (TVOD), advertising-based video on
demand (AVOD) and free, ad-supported streaming television (FAST)
channels. Cineverse entertains consumers around the globe by
providing premium feature film and television series, enthusiast
streaming channels and technology services to some of the world's
largest media, retail and technology companies. For more
information, please visit www.cineverse.com.
ABOUT DOG WHISPERER PRODUCTIONS
Episodes
of Dog Whisperer with Cesar
Millan featured guests' problem dogs, introduced
through documentary-style footage, and an interview with the
owners. Millan offered suggestions on how the owners could become
their pet's "pack leader," consistent with the theory that dogs
are pack animals. He used behavior
modification techniques and the philosophy that exercise,
discipline, and affection are required "in that order" for dogs to
be healthy and balanced.[1]
PRESS CONTACT:
For Media
The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors
Julie Milstead
424-281-5411
investorrelations@cineverse.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cineverse-to-launch-dog-whisperer-channel-on-heels-of-securing-worldwide-rights-to-all-9-seasons-with-over-160-episodes-301902455.html
SOURCE Cineverse Corp.