In anticipation of the adrenaline-fueled film,
everyone can get in on the action by using generative AI to become
part of the iconic Expendables cast.
PARIS, Aug. 23,
2023 /PRNewswire/ -- PhotoRoom, an artificial
intelligence (AI)-based photo editing app, has joined forces
with Lionsgate to launch the official filter for the fourth
installment of The Expendables franchise. The AI-powered
selfie generator allows fans to recreate themselves in the image of
the hardcore mercenaries in anticipation for the film's release on
September 22.
The immersive, free tool uses PhotoRoom's leading generative-AI
technology to place you in The Expendables universe. Fans
simply visit expendables.movie on a phone or computer and upload a
selfie. From there, the AI-generator instantly removes the original
background and makes you part of the elite team.
PhotoRoom's technology has allowed Lionsgate to create an easy,
instant way for fans to recreate their own versions of the movie's
explosive posters with the same quality as the promotional posters
for the film's cast. The API was implemented in just a few hours
and provided instant integration of user photos into the
Expend4bles movie poster.
"The Expendables team make the exceptional look easy, and we
wanted to provide fans with the same superior experience", said
Matthieu Rouif, CEO of PhotoRoom. "Since the franchise was first
launched 11 years ago, The Expendables have built a loyal
fan base who are eagerly anticipating the next chapter. The filter
has heralded a new era of user generated content giving everyone an
opportunity to engage with the film creatively while they wait for
their favorite action-thriller."
Earlier this year PhotoRoom worked with Warner Bros to create
the viral Barbie Selfie Generator and Netflix to promote the latest
season of Black Mirror. In addition to these successful
campaigns, Lionsgate chose to partner with PhotoRoom for their
speed of implementation, ability to handle a large volume of calls
and the professional quality of their user-generated output.
"As a leader in creative artificial intelligence, we knew
PhotoRoom's technology would deliver an exceptional product for us
as we build excitement for the upcoming release," said Sherry Voong, Manager of Digital Marketing at
Lionsgate. "There is cult-like quality to our Expendables fanbase
and it's important that we engage with them in unexpected ways,
making them feel deeply connected to the franchise for years to
come. This filter will do that and more!"
Downloaded more than 80 million times globally from mobile app
stores, PhotoRoom has become increasingly popular among small
businesses, e-commerce vendors and content creators to create
high-quality imagery. The photo editing software includes several
free tools that are powerful enough to create outstanding images
yet simple enough to be used without any training.
About PhotoRoom
PhotoRoom was founded in 2019, and
over the past 3 years has carved out a niche in the commerce
photography space. PhotoRoom first found success with its
best-in-class background remover. It has now expanded its offering
to include a batch photo editor, magic retouch tool, and its latest
offering, an AI tool that instantly generates backgrounds and
shadows. The company is headquartered in Paris and now
employs more than 40 employees and growing. The company's mission
is to break down the barriers to doing business by making commerce
photography easy.
For more information on PhotoRoom,
visit www.photoroom.com
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B)
encompasses world-class motion picture and television studio
operations aligned with the STARZ premium global subscription
platform to bring a unique and varied portfolio of entertainment to
consumers around the world. The Company's film, television,
subscription and location-based entertainment businesses are backed
by a 18,000-title library and a valuable collection of iconic film
and television franchises. A digital age company driven by its
entrepreneurial culture and commitment to innovation, the Lionsgate
brand is synonymous with bold, original, relatable entertainment
for audiences worldwide.
CONTACT:
Nicole Gauci
photoroom@5wpr.com
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SOURCE PhotoRoom